“Success is all about persistence and doing the right thing for the long term.” — Bruce Rauner
Each week in this space, we usually discuss the nuts and bolts of good copywriting, such as composing headlines and leads, structuring a logical flow of copy, proving your claims, and creating a strong offer and guarantee, among other copywriting disciplines.
But we’re going to do something a little different this week — we’re going to talk about what it takes to achieve long-term success in any endeavor you choose.
The lives and habits of successful people have been studied in-depth for more than 100 years. Researchers and productivity experts have done extensive interviews with successful people to determine what it is they do and how their thought processes enable them to accomplish so much more than the average person.
What we’ll do today is identify the most important, single factor of long-term success and how you can build it into your personality and your attitude. In other words, we’ll examine how to virtually guarantee yourself a great future — as a copywriter, as a family member, and as anything to which you choose to apply yourself.
The Harvard Discovery on Success
In 1970, sociologist Dr. Edward Banfield of Harvard University wrote a book entitled The Unheavenly City. In it, he described one of the most profound studies on success and priority setting ever conducted.
Banfield’s goal was to find out how and why some people became financially independent during the course of their working lifetimes. In beginning his study, he assumed that the answer to this question would be found in factors such as family background, education, intelligence, influential contacts, or some other tangible factor. What he finally concluded was that the major reason for success in life was a particular attitude of mind.
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