When people ask me what it takes to succeed as a freelance web writer, the characteristics that come to mind immediately are persistence, discipline, and a willingness to take action.
Those are all pretty critical.
You need to be persistent because success as a freelancer usually comes as the result of small actions done again and again over a period of time.
Mail out five warm emails and you might get lucky. But it’s more likely that nothing will happen.
Mail out five warm emails every day for three months, and it’s very likely you’ll start building some relationships that will lead to you landing new clients. But that takes persistence.
Discipline is key because you aren’t answering to a boss. Even when you don’t have work lined up, you need to show up each day and do your job… which is to get work lined up until you have work lined up. And when you do have work lined up, you need discipline to… you know… get it done on time.
And action… if you have an idea what you need to do to make things happen in your business and you find a million and two reasons not to do those things, you won’t get far. But if you take action even when you’re nervous about it, even when you’re tired and cranky, even when you really, really don’t want to… over time, you’ll build something.
So these three traits are key. And they’re all traits you can cultivate. You can develop your persistence by being persistent… you can develop discipline by being disciplined… and you can develop a willingness to take action by acting.
Sounds simple. And it is. But that doesn’t mean it’s easy.
To get there — to develop these traits — you need another important trait. Resilience.
The ability to experience a setback, to be discouraged, to feel like you’ve failed… and then to take a breath and continue on, to try again.
When you have resilience, it helps you be persistent even when you’ve sent out 50 warm emails without a response… yet.
With resilience, you can get up and be at your desk on time, even if yesterday was a really bad day.
And resilience is needed to keep taking action even after a previous action didn’t go so well.
So, how do you go about cultivating resilience?
Actually, there are a lot of things you can do that will help you be a more resilient person.
One of the best is to start nurturing your connections, especially with other writers. Having people you can talk to who understand what you’re trying to accomplish and the challenges you face can help you quickly work through setbacks and to see clearly that they are just part of the journey… not a personal flaw or failing.
Another good way to strengthen your resilience is to adopt a flexible mindset — one that recognizes change is an ongoing thing and that when setbacks or crises happen, even though they may be unpleasant, they are also learning experiences. Sometimes, they’re even opportunities.
And a third way to begin cultivating resilience is to take good care of yourself. It’s easier to maintain a positive, hopeful outlook when you are well rested and in good health. Get enough sleep. Drink enough water. Eat well. Breathe deeply. Laugh often. And find healthy ways to cope with stress — journaling, meditation, or a hobby you love are all good.
When you have a strong sense of community, a flexible mindset, and commitment to taking care of yourself, you’ll be on your way to cultivating resilience and then those other key traits — persistence, discipline, and a bias toward action — will come more easily.
New on the Site
Two of the easiest ways to stay busy with high-paying work you enjoy are to approach your existing clients about new projects and to ask your existing clients for referrals. In other words, your existing clients are a gold mine… and you want to make sure you’re nurturing those relationships and maintaining those connections. John Torre gives you seven tips for building strong client relationships.
You bring a tremendous value to your clients. You help them turn their leads into customers… and their customers into repeat buyers. This makes you an expert consultant. The question is, are you fully embracing that role? Michele Peterson shares seven do’s and don’ts to help you present yourself as the expert consultant your clients are hoping for.
If you love writing short copy, then writing Google Ads might be a great service for you to offer your clients. But perhaps you’ve hesitated because they seem too technical. In his latest Reality Blog, Andrew Murray breaks down the jargon and makes writing Google Ads more accessible… and fun!
Mark Your Calendar
Today! Last week’s event with Andrew Murray has been rescheduled. Join us this afternoon at 5 p.m. Eastern Time. Nick Usborne, Andrew, and I will have a lively discussion about Money-Making Websites. We’ll talk through how Andrew has been making his site more personal, what traffic-building strategies he’s been using and how you can use them too… and a whole lot more. Don’t miss out!
Tomorrow: If you want to write blog posts for yourself, for clients, or both, make sure you join us this Wednesday. This professional review of sample assignments will help you develop your blogging skills. Your fellow Wealthy Web Writer members submitted their blogging Practice Assignments for review, and I’ll be providing them with live feedback during this webinar.
September 9: Discover the most popular content posted to Wealthy Web Writer, see what new events are coming up, ask your writing-related questions for on-the-spot answers, and learn some quick tips for getting organized. That’s what’s in store for you during our next Monthly Member Update webinar. Join us!
September 18: Discover how you can put on small events for potential clients and grow your business by leaps and bounds. Learn how to choose the right topic, how to market your event, and what copy you’ll need to write for success. Wealthy Web Writer member, Eric Gelb hosts.
Around the Web
Do you use warm email prospecting as a way to connect with prospects? If yes, check out this piece from Ed Gandia on the best way to improve your response rate.
Data is a wonderful thing, but it’s also easy to misinterpret… or to get bad data without even knowing it. This is a great read on how to make sure you’re using data honestly and transparently when creating content.
Buffer shares its guidelines and tips for writing excellent short-form copy.
Helping your client choose a free giveaway to boost sales? That’s a smart move, but make sure you don’t break this rule!
That’s all for now. Make it a great week!