Roving Report: Building Your List Through Other People’s Audiences

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If you want to build a successful freelance business, you need a flourishing email list.

And of course, if you can build your own list, you can also offer list-building as a service to clients.

There’s a good way to build your list — one that most of us don’t even think of.

Brian Edmondson trains people how to build email lists, and he recently spoke with Wealthy Web Writer members about one of his top three favorite list-building methods: Leveraging the power of other people’s audiences.

How do you do that? By contributing to other people’s blogs and podcasts.

Contributing a guest post is a strategy that’s been around for a while. More recently, as podcasts grow in popularity and reach, guesting on a podcast is also very effective.

Other platforms to think about when developing your strategy for leveraging other people’s audiences include YouTube and Facebook Live, but they aren’t as effective as the blogs and podcasts.

How Does Guesting Grow Your List?

Brian reminded us that, in general, everything you do off your site should serve to get people on to your site. Whether you’re guest blogging, guesting on a podcast, or running Facebook Ads, your primary goal is to send people to your website.

When new visitors arrive on your site, show them offers to join your mailing list. Start with a free offer, which is what you use in your guest post or podcast interview to interest listeners and give them an incentive to visit your site.

When you’re guesting on a website or podcast, most of your hosts expect to provide links back to your site, or mentions of your offers. So be sure to let people know about your free offer, tell them where to go to get it, and then, add them to your email list.

Look for the Low-Hanging Fruit

Among the millions of blogs and thousands of podcasts, how do you find guesting opportunities that will work well for you?

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.


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