Reality Blog: Is the Customer Always Right? Only If They Are…

Customer blue puzzle pieces assembled

One business mantra annoys me no end. “The customer is always right.”

Not necessarily…

So many small businesses and freelancers turn themselves inside out to please their clients. They shouldn’t, and they don’t need to. There has to be a balance.

Equal Terms

If you’re waiting on tables and surviving on tips, then maybe the customer is always right. You’ll put up with rudeness, unreasonable demands, and arrogance just to keep your job. Somehow you block it out and keep smiling.

But as a freelance copywriter, you’re in a Business-to-Business (B2B) environment. You need your clients and they need you.

I’m not saying unskilled jobs are less important than skilled jobs. No way. It’s simply a matter of supply and demand. A person in an unskilled job has virtually no bargaining power because they can easily be replaced.

The less savory among our species knows this and treats these people poorly. Unfortunately, the unskilled worker can’t do much about it.

But as a web writer, you are on equal terms with your client. At least, you should be. You have skills they need.

Believe in Yourself

It comes down to self-confidence and belief in your own abilities. If a freelancer allows a client to walk all over them, they’re not doing themselves any favors. The first rule of negotiations is to place yourself in a position of strength.

How do you achieve this if you always give in, if you always bow to your clients’ demands?

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.

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