One business mantra annoys me no end. “The customer is always right.”
So many small businesses and freelancers turn themselves inside out to please their clients. They shouldn’t, and they don’t need to. There has to be a balance.
If you’re waiting on tables and surviving on tips, then maybe the customer is always right. You’ll put up with rudeness, unreasonable demands, and arrogance just to keep your job. Somehow you block it out and keep smiling.
But as a freelance copywriter, you’re in a Business-to-Business (B2B) environment. You need your clients and they need you.
I’m not saying unskilled jobs are less important than skilled jobs. No way. It’s simply a matter of supply and demand. A person in an unskilled job has virtually no bargaining power because they can easily be replaced.
The less savory among our species knows this and treats these people poorly. Unfortunately, the unskilled worker can’t do much about it.
But as a web writer, you are on equal terms with your client. At least, you should be. You have skills they need.
Believe in Yourself
It comes down to self-confidence and belief in your own abilities. If a freelancer allows a client to walk all over them, they’re not doing themselves any favors. The first rule of negotiations is to place yourself in a position of strength.
How do you achieve this if you always give in, if you always bow to your clients’ demands?
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