Roving Report: Writing a Landing Page that Converts Practice

Business strategy concept of Attract Convert Retain

Writing Practice Assignments is a great way to hone your web-writing skills. And here you’ll see how to practice writing a landing page.

As a Wealthy Web Writer member, you have that opportunity to practice your skills nearly every month.

Most months, Heather Robson, Wealthy Web Writer’s Managing Editor and a highly experienced freelance writer, posts a Practice Assignment. Any member can write the assignment and submit it for review.

Heather randomly selects as many submissions as she can review in an hour, and then goes over them in a webinar.

This month’s assignment was to write a landing page for a fictional company’s app.

“I think this assignment made people nervous,” Heather announced. “Either that, or because it’s summer, we only received one submission.”

Heather reviewed the single submission. She also selected a couple of actual landing pages she found on the Web “to make sure you know how to tackle a landing page.”

You can listen to the entire webinar HERE.

The Brief

You should receive a brief like this one before you start a project. If your client doesn’t provide it, you can create your own outline and ask questions to solicit the information you’ll need.

When you’re writing a landing page, start by reviewing the ad that’s driving traffic to the landing page.

“You want to make sure that your landing page matches up contextually, so it creates a feeling of continuity and consistency,” Heather explained. “This lets readers know they’re in the right place.”

Studying the ad also gives you an opportunity to ask the client if they want new ads to test.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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