“Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers, or your clients and customers.” — Les Brown
Most copywriters — and marketers in general — assume that clients are looking for a strong promotion that pulls in lots of sales. And if they deliver that and nothing else, all will be right with the world.
Well, that’s not always the case. And if you believe it is the case, you might actually be sacrificing some good-paying assignments.
In a nutshell, clients want writers who are easy to work with.
It’s true that companies will gladly pay huge sums of money to a difficult writer who consistently makes them tons of money. But in reality, relatively few copywriters are able to do that. And those few who can generate that kind of result already know that the real secret of staying on top isn’t just to write well… you have to act like a professional through all phases of contact with your client.
You see, success in business takes place on the fringes as much as it does in the trenches. What I mean by that is everyone expects advertising efforts to pull in sales. That’s a given. That — and the mechanisms used to attain it — are the “trenches.”
But sales alone don’t equate to success.
To a business owner or head of a marketing department, success hinges on working with someone who is thoughtful of their needs, respectful of their time, and who generally operates as a professional.
Fortunately, presenting yourself as a professional isn’t that difficult. Here are five things you can do to show your client you are easy to work with and value their time.
1) Think of each assignment like the first assignment — Obviously, you want to keep your clients coming back to you with new work. And hopefully, over time, you’ll work on dozens of projects with the same client.
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