5 Strategies to Ensure Your Clients Keep Calling You with More Work

The Easy Way Street

“Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers, or your clients and customers.” Les Brown

Most copywriters — and marketers in general — assume that clients are looking for a strong promotion that pulls in lots of sales. And if they deliver that and nothing else, all will be right with the world.

Well, that’s not always the case. And if you believe it is the case, you might actually be sacrificing some good-paying assignments.

In a nutshell, clients want writers who are easy to work with.

It’s true that companies will gladly pay huge sums of money to a difficult writer who consistently makes them tons of money. But in reality, relatively few copywriters are able to do that. And those few who can generate that kind of result already know that the real secret of staying on top isn’t just to write well… you have to act like a professional through all phases of contact with your client. 

You see, success in business takes place on the fringes as much as it does in the trenches. What I mean by that is everyone expects advertising efforts to pull in sales. That’s a given. That — and the mechanisms used to attain it — are the “trenches.”

But sales alone don’t equate to success.

To a business owner or head of a marketing department, success hinges on working with someone who is thoughtful of their needs, respectful of their time, and who generally operates as a professional. 

Fortunately, presenting yourself as a professional isn’t that difficult. Here are five things you can do to show your client you are easy to work with and value their time.

1) Think of each assignment like the first assignment — Obviously, you want to keep your clients coming back to you with new work. And hopefully, over time, you’ll work on dozens of projects with the same client.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

6 Comments

  • John, you have learned the importance of building relationships.

    My wife is an artist/art teacher. She had one class that came each week for over
    20 years and paid!😃 They built a lasting relationship with each other. Here’s the kicker,
    they are best friends and still get together once a month for lunch at a nice restaurant.

    They remember birthdays, holidays, anniversaries , sometimes children’s Bday; All the things we
    should do for a client; good, bad or indifferent. The keyword is relationships

    How many hand addressed thank you, birthday, anniversary or Holiday cards do you get?
    I rest my cast. . .

  • I just have one question? What do you do if you find out the product of the competition is better than your clients, when you are doing your research?

    • Even when one product is better than another, there is usually a differentiator that can work in your favor. Your product may be cheaper. It may come in a wider range of colors. You may have testimonials that set it apart. You have to be honest, but also focus on your assets.

    • Good question, Lois
      Continue with your report. Every product has its individual, features and benefits. Accentuate the benefits. That is what you are getting paid for, not to compare the two, three or more competitors.

  • John, excuse my amateurish Response, earlier.

    I’m sure you can tell that I’m one of the new kids on the block.
    I have just found out that you are one of the pillar of AWAI.
    And I jumped in like I was somebody, spewing my “knowledge’
    all around. Please pardon my, ink.

    Luther

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