Sometimes learnings come from the most unlikely sources. Who’d have thought a house painter would teach me so much about marketing and the Art of Persuasion? Here are some of the marketing lessons you can apply to your business and that I will be applying to mine.
We’re selling our house. After 18 months on the road, we’re back in our house. No, we haven’t abandoned our dream life… not at all. The house is going on the market and we’re downsizing to a villa or townhouse.
Then, we’re off again!
After 20 months of renting our house to tenants, we decided we needed to make a change. Every other week, one tenant or another was causing us grief — not ideal for the lifestyle we’re building.
We tried the rental thing, and it didn’t work out. Not to worry, time for Plan B!
The house needs some work before we try to sell it. One thing it badly needs is a fresh coat of paint on the inside. And this is how we met an unusual character.
Carmel The House Painter
Peta uses an online app to find tradespeople. You know, one of those apps where you submit a job, and then tradespeople respond if they’re interested. It’s modelled on Uber, where you can rank the tradesperson and they can rank you.
So Peta placed an ad for a house painter. Four companies responded immediately. One called Peta within seconds of her posting the job and a second (Carmel) texted within five minutes.
The other two? Well, they’re still lurking somewhere in cyberspace. They never made contact. Sigh…
Anyway, Carmel was the lady who texted Peta. Carmel made an appointment for 2 p.m. And right from the start, Carmel did all the right things.
I’ll go through our experience with Carmel from start to finish. She was an absolute model of excellent marketing, a copybook of marketing lessons and subtle persuasion.
Keep Your Client Informed
At 1:30, she called to say she was caught at a job, apologized and asked if it would be okay to meet at 3 p.m. instead? No problem. Wow, a tradesperson who actually keeps their clients informed! Who knew such a person existed?!
We’ve lost count of the people who simply haven’t shown up or turned up hours after the agreed time, without even a hint of an apology.
Sure enough, at 2:59 p.m., Carmel was knocking on our door.
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