How to Be Easy to Work with so Clients Hire You Again and Again

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“In order to generate extraordinary profits, you must have a focus that is beyond profits. You need to focus on how you serve your clients.” Punit Renjen

Growing a successful copywriting business is no different than any other business — you need to ensure a steady flow of work to keep the revenues rolling in. The easiest way to do that is to make sure your clients like working with you. If they do, chances are they’ll call you first when they have a new project in the works.

What determines if your clients like you? More than anything else — even more than your skills as a copywriter — it’s the perception that you’re easy to work with.

Hey, nobody wants to work with a pain in the you-know-what. With ambitious goals and tight deadlines, marketers and business owners simply don’t want to work with writers who make their job more difficult. That alone can often be the determining factor in whether you’re awarded future projects or not.

And that is what we’ll focus on today as we take a look at some best practices you should follow when working with clients, to ensure they think of you first for their next project.

Now, I talked a little bit about this recently, but let’s build on that conversation…

1) Respect your client’s time — Everyone is busy and your clients don’t have any extra time to listen to long voicemails or read emails that go on and on. By keeping your communication with your clients as brief as possible while still communicating clearly, you’ll demonstrate that you respect their time.

Tied into keeping it brief is making sure you get to the point quickly, especially if you’re communicating with a first-time client who you don’t yet have a personal relationship with. If your clients have to search for the point you’re trying to make, there’s a good chance they’ll miss it and simply move on. That can result in frustration and misunderstandings down the line.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

One Comment

  • Wed., Nov 20, 2019

    Thanks John (Professor Torre !) ,

    As indeed November and December, 2019 will be my ” Diving into those first challenging instances
    of Finding my very first Clients and wanting steady repeat Business, I found your Tips # 2, 5, 6, & 7
    to be exactly “what I will keep Posted on the Wall where I can Glance up to be reminded of these “make and break Best habits ” right beside my Laptop ! Thanks ever so much !

    Loved returning to Wealthy Web Writer after a few year hiatus due to “some Priorities shifting
    balance to “do me now !” Thanks for your most welcome Tips above as I am looking to finally
    “get started” in the actual “must earn Income now in this Copywriting passion ” that best offers
    the flexibility I still need as now I am also an ” Abuelita” (Grand-Mama) helping my Head of Household young Engineer daughter achieve great Satisfaction in her now 8 years of working in her Passion !

    Time for a second Income in our little Family –that means “me launching at last with Nick Usborne’s Outstanding 2 day –that is what I could stretch to do –“Igniting our Copywriting Career ” ! — So, I will be returning again and again to our Wealthy Web Writer and look for your most relevant Articles !

    Dr Chuy

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