“In order to generate extraordinary profits, you must have a focus that is beyond profits. You need to focus on how you serve your clients.” — Punit Renjen
Growing a successful copywriting business is no different than any other business — you need to ensure a steady flow of work to keep the revenues rolling in. The easiest way to do that is to make sure your clients like working with you. If they do, chances are they’ll call you first when they have a new project in the works.
What determines if your clients like you? More than anything else — even more than your skills as a copywriter — it’s the perception that you’re easy to work with.
Hey, nobody wants to work with a pain in the you-know-what. With ambitious goals and tight deadlines, marketers and business owners simply don’t want to work with writers who make their job more difficult. That alone can often be the determining factor in whether you’re awarded future projects or not.
And that is what we’ll focus on today as we take a look at some best practices you should follow when working with clients, to ensure they think of you first for their next project.
Now, I talked a little bit about this recently, but let’s build on that conversation…
1) Respect your client’s time — Everyone is busy and your clients don’t have any extra time to listen to long voicemails or read emails that go on and on. By keeping your communication with your clients as brief as possible while still communicating clearly, you’ll demonstrate that you respect their time.
Tied into keeping it brief is making sure you get to the point quickly, especially if you’re communicating with a first-time client who you don’t yet have a personal relationship with. If your clients have to search for the point you’re trying to make, there’s a good chance they’ll miss it and simply move on. That can result in frustration and misunderstandings down the line.
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