I work pretty hard. Rebecca Matter even introduces me sometimes as the hardest-working writer she knows. Something she means as a compliment. But there are two sides to hard work.
Now, I’m not logging 12 hour days or anything (at least not usually!). And I enjoy being busy and engaged. The truth is, I probably don’t sit around doing nothing often enough.
But hard work is a good thing.
If you want to be a successful web writer, it’s going to require some hard work.
If you’re holding down a day job, launching your writing business will mean putting in a full day’s work… and then working some more in the evenings and on the weekends. I don’t know about you, but that definitely sounds like hard work to me.
And if you’ve reached the point where a day job is no longer required (or not an option for any one of a number of reasons), making a good go of your writing business means showing up at your desk each day and doing purposeful work that will drive you forward toward your goals. (Reorganizing your desk over and over again doesn’t count.)
So, yes… being willing to work hard is important.
But there’s a pitfall — one I stumble into often.
And it’s this…
It’s easy to think that the hard work is what delivers the value to your client.
That is not the case. The value comes from your ideas and from the results you deliver. If you write an email that brings in $200,000 in revenues for your client, do you think your client is worried about whether you took an hour or six hours to write it?
I promise you, they are not.
But, it’s really, really easy, if you make hard work and value synonymous, to think the email it took you an hour to write is worth less than the email that took you six hours… even if they both deliver the same result.
This is just one example of how this mindset can sabotage your business.
If you think hard work is required to be valued, then chances are, you’re taking on too much, always adding more to your schedule, and not asking enough in return.
So, today, I want you to think about what you believe about hard work.
You should be willing to do it — especially when you can see exactly how that hard work will move you forward to your goals.
But don’t tie your value to it. Tie your value to your knowledge, your skills, your experience, and the results you can deliver for your client.
Being successful doesn’t have to be back-breaking work. And thinking that it does can actually keep you from reaching your goals.
New on the Site
The internet is full of product pages. Just about every e-commerce company has a product page for every product in their catalog. That’s a lot of pages! And a lot of opportunity for you as a writer. See how you like writing product pages by participating in our November Practice Assignment. Details are here.
Do you have a special writing place? You know, the special lounge chair or outside area where you sit and create your next masterpiece? Not having a special writing place can interfere with your productivity… Andrew Murray shares his thoughts and experiences on this topic here.
Dale Carnegie always adhered to one all-important law of human conduct: Always make the other person feel important. If you bring this principle into your business and your writing, you’ll quickly multiply your success. John Torre shares four ways you can tap into Carnegie’s philosophy to deliver better results for your clients… and for your own business too.
Mark Your Calendar
November 21: One of the fastest ways to make your writing more effective is to learn everything you can about the person you’re talking to. Discover the best ways to learn what your audience is really thinking during this live webinar event.
Around the Web
This is geared toward accountants, but I think it adapts beautifully to freelancers in general. Give it a look and start embracing the value you bring to your clients!
One more on conveying your value… sometimes you can make it clearer what you deliver by explaining what you aren’t going to do.
If you want to get more done try working less… sounds crazy, but here’s why it works.
In email marketing, the first step to success is getting someone to open your message. That’s all about writing a great subject line.
That’s all for now. Make it a great week!