In my recent Reality Blog Interview with Heather Robson and Nick Usborne, Nick threw out an idea about targeting the U.S. prepper market.
We knew next to nothing about preppers. Just a few snippets of American Reality TV shows, as we flicked through the channels.
Hardly a typical sample, I imagine!
I’d dismissed them as unhinged… a bunch of paranoids who seemed to almost welcome the end of the world. My first reaction was, “No way!” I wasn’t going to throw us in with this lot.
Nick had a great point though. The demographic has changed. So I decided to investigate further. Could we tap into this market? If so, how?
The New Face of Prepping
Nick explained the demographic has shifted from the typical TV portrayal. Nowadays, young middle-class families and millennials are uneasy about where the world’s headed.
They’re looking for alternatives… how to look after their families should the worst happen, how to be independent from society, how to survive if society breaks down.
Heather added there’s a whole movement of younger people deeply concerned about the environment and what this means for our future. She suggested Peta and I have similar thoughts.
Maybe this is a way to get a slice of the prepper market?
Perhaps we could use our knowledge of surviving in the hostile deserts of Outback Australia. Could this be a way to get a foot in the door?
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