Roving Report – Blog Post Practice Assignment Review

Blogging with Coffee

One regularly occurring feature on Wealthy Web Writer is the opportunity to hone a specific writing skill, and possibly get feedback on your work.

Managing Editor Heather Robson comes up with a Practice Assignment, and posts a brief  — the same kind of brief a client would provide. If you want to participate, simply follow the brief, write the assignment, and submit it.

Just like with a real client brief, you’re free to ask questions about it (sometimes client briefs can leave out some important details).

From the submissions, Heather then randomly selects as many as she can review during a one-hour webinar.

This month, the Practice Assignment was to write a blog post for a fictional Day Care provider.

Blog posts are fun to write, Heather explained, and even though they may not pay as much as other types of writing, they’re generally ongoing. This type of retainer work can provide a solid base for your monthly writing revenue.

Here’s the Practice Assignment brief:

Before diving into the submissions, Heather reviewed a few things to keep in mind when writing a blog post.

Blog posts “are all about nurturing your audience,” Heather explained. They also help to establish your credibility and authority, and allow readers to get to know, like, and trust you.

Blog posts encourage readers to sign up for your list. They also bring traffic to your site, provide information to share on social media, and can improve your search engine rankings.

While blog posts don’t normally sell directly, they’re an important piece of your buyer’s journey.

When a reader invests the time to read your blog post, you want them to feel like the company provided useful information without asking for anything in return.

Here are seven things to help you improve your blog writing skills.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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