We talk a lot in this business about how valuable it is to be an idea person.
Businesses need new ideas. They need new ways to frame their content marketing… new ways to connect with their audience… new ways to grow their lists… close sales… make a bigger difference.
One way to set yourself apart and to generate repeat business and referrals is to become an idea person.
And here’s the great part… I guarantee you’re an idea person. You’re a bundle of ideas. I’d bet on it.
But if you’re thinking, “No… no, I don’t think I am,” bear with me for a moment.
What separates most idea people from those who don’t think of themselves as idea people is a matter of mindset.
We’re busy. I’m busy. You’re busy. Your clients are busy. And technology seems to keep making us busier than ever.
So, as a survival skill, we tend to shut down our ideas as we have them, because most of the time, we just don’t have the resources to act on them.
How many times have you thought, “Wouldn’t it be great to…?” Or “I wish I could…” Or “I wonder why they don’t…”
All of these are ideas. Some of them may not all be original, or even good… but some of them are. Some of them are great.
All that’s standing between you and you-the-idea-person, is the simple act of noticing your ideas when you have them. (Believe me, when you start noticing, you’ll realize what I said about being a bundle of ideas is true!)
It’ll take practice, but when you find yourself wondering about something or thinking about trying things… pause and make note. I mean actually make a note. Put it in a notebook you carry with you. Or record it in your phone.
The more you do this, the more two things will happen. One, you’ll get better at realizing when you’re having ideas. And two, you’ll start having more — and better — ideas.
And then, you can pick and choose the ones to share with your clients or to use to build your business.
No matter how you cut it, when you shift into the I’m-an-idea-person mindset, more good things will start coming your way.
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Mark Your Calendar
January 8, 2020: Are you thinking about clients? How to find better ones… how to land more projects… how to earn higher fees? Join us for our first Monthly Member Update of the year, and I’ll share some of my favorite low-stress methods for making and nurturing profitable connections.
Around the Web
Earlier this month, Grammarly shared 20 challenges to do before the end of the year. I don’t know if you can complete them all in the next two days, but pick and choose a few and have fun!
Want to do more creative writing on the side? Here are five tips for making that happen.
Get your freelance writing business off to a strong start with these 20 marketing ideas.
And because 20 is a theme (for some reason J), check out these 20 easy-to-implement, big-impact goals for a little New Year’s inspiration.
That’s all for now. Have a Happy New Year!