Reality Blog: Bing Webmaster, a Useful Alternative to Google Search Console


If you dabble in the dark art of SEO, chances are you focus on ranking in Google searches. And that’s fine.

Just remember though, there’s another player in the search engine world. Bing is second to Google, admittedly a distant second. Depending on what statistics you read, it seems Google is used for about 90% of all online searches worldwide, while Bing is way back at around 7%.

Regardless of the statistics, the Bing Webmaster tool is easy to use… and will give you a whole lot of useful SEO information.

The Battle of the Webmasters

Google Search Console gives you a detailed insight into the health of your pages. Once you learn how to interpret the data, Google Search Console can pinpoint what pages are doing well and which ones need some love.

Bing Webmaster will give you similar information, with a few subtle differences.

No one could say Google Search Console is intuitive or easy to use. There’s a steep learning curve involved and a whole lot of, “Arrrgh, where did that graph disappear to… and how do I find it again?”

A Simpler Way to Analyze Your Site

Bing Webmaster, though, is relatively simple. Once you sign up, it cleverly allows you to import your website if it’s already linked to Google Search Console. Cheeky! So with just one click, you’re up and running.

The Bing Webmaster homepage. It’s easy to import your website.

Click on the website URL to reach the Dashboard. This is where all the magic happens.

The Bing Webmaster Dashboard.

The Dashboard gives you quick information about your site activity, when your site was last crawled, keywords used to find your pages, inbound links, and so on.

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.

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