If you dabble in the dark art of SEO, chances are you focus on ranking in Google searches. And that’s fine.
Just remember though, there’s another player in the search engine world. Bing is second to Google, admittedly a distant second. Depending on what statistics you read, it seems Google is used for about 90% of all online searches worldwide, while Bing is way back at around 7%.
Regardless of the statistics, the Bing Webmaster tool is easy to use… and will give you a whole lot of useful SEO information.
The Battle of the Webmasters
Google Search Console gives you a detailed insight into the health of your pages. Once you learn how to interpret the data, Google Search Console can pinpoint what pages are doing well and which ones need some love.
Bing Webmaster will give you similar information, with a few subtle differences.
No one could say Google Search Console is intuitive or easy to use. There’s a steep learning curve involved and a whole lot of, “Arrrgh, where did that graph disappear to… and how do I find it again?”
A Simpler Way to Analyze Your Site
Bing Webmaster, though, is relatively simple. Once you sign up, it cleverly allows you to import your website if it’s already linked to Google Search Console. Cheeky! So with just one click, you’re up and running.
Click on the website URL to reach the Dashboard. This is where all the magic happens.
The Dashboard gives you quick information about your site activity, when your site was last crawled, keywords used to find your pages, inbound links, and so on.
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