Like so many people out there, I get extra motivated when the New Year comes around.
I think about what I want to achieve and what I’m going to do to achieve it. I re-evaluate my goals, my schedule, what I want more of, what I want less of… all that.
(Yes, I know the New Year is an arbitrary time and that this kind of introspection can happen any time… but it just feels so natural to do when the calendar changes over.)
This year, the “re-evaluating my schedule” part has been a bit brutal.
I’ve set a schedule for my work hours. Last week, I tracked how much of the time I’d scheduled that I actually spent focused on work.
The results… weren’t great.
In some cases, there were reasons.
My in-laws are moving to be closer to us and they had to make a very short-notice trip to town. That meant changing up my schedule a bit.
And my daughter won a statewide design contest and was invited to attend a luncheon with Idaho’s First Lady. Obviously… I didn’t want to miss that.
But there were also some slow starts, where I sat down to work, but didn’t really spin up for a half hour or so.
There were some longer-than-I-meant-them-to-be breaks.
There were some rough patches in the afternoons where focus and I weren’t on speaking terms.
All-in-all, let’s just say, I understand why sometimes I feel like I’m scrambling. And I understand what I need to do to stop scrambling.
It’s because I’m not putting in the time I intend to. I mean, let’s face it… if a project takes six hours and I only put in four, I’m going to feel a little behind.
So… if you find yourself scrambling to keep up, or feeling like you’re always behind, the first step is to take a very honest look at the amount of work you’re planning to do versus the amount of time you’re actually putting in.
The good news is, if this turns out to be the root of your scheduling stress, it’s a pretty easy fix! You can stop scrambling just by being more mindful of the hours you actually work.
Do you have your own “stop scrambling” tips? Please share them in the comments below…
New on the Site
Andrew Murray takes a close look at his 2019 goals… and the actual results of his efforts. Plus, he shares what he plans to do to further build his passive income in 2020. Give it a read!
Does it sometimes feel like all your opportunities are within your grasp, but you can’t seem to reach them? If so, you might be struggling with procrastination. John Torre shares nine tips to leave procrastination behind and shift into a higher gear…
People process visual input much faster than words. There’s a simple way to immediately boost the appeal of your email and social media messages and increase response… and Melissa Gouty reveals this secret weapon right here.
Mark Your Calendar
Important – The Live Blog Challenge is open! This is a big opportunity for you. Normally, I attend AWAI’s Copywriting Bootcamp and provide real-time coverage of the presentations and other goings-on. But this year, I can’t go! That means, I need someone to run the Live Blog for me. It could be you! See the Challenge details right here.
January 17: Join me for a live interview with Sandy Franks. Sandy is AWAI’s Copy Chief, and this Friday, she joins us to share her tips for building a dynamite Swipe File. Plus, she reveals several ways you can use your Swipe File to improve your writing.
January 23: Next week, Russ Henneberry is joining us to share some of his insights into Search Engine Optimization. Russ is an SEO master and a very good teacher. (I had the pleasure of assisting him in teaching one of his SEO programs over the last two months, and believe me… he is great at what he does!) During this presentation, Russ will show you the number one thing you can do to improve your SEO copy, pretty much overnight. I hope you’ll join us! Details will be posted shortly.
Around the Web
Curious how your email marketing efforts match up against industry averages? MailChimp has got you covered right here.
While paid search is getting more expensive, it’s also taking up more space, both on search engine results pages and in social media fees. Chances are, paid search should be in your marketing mix…
Do you love writing blog posts? You can earn a good living offering this service, if you focus on high-quality clients. Here are some ideas to help you find companies who are happy to pay for your services.
Frankly, I just love the term infobesity.
That’s all for now. Make it a great week!