Last time, we looked at the bad practices you need to avoid when adding popups to your website.
This time, we’ll look at how to use popups to enhance the user experience. Yes, you read that right… popups can actually enhance the user experience!
What’s the Purpose?
What are you trying to achieve with the popup? Here’s a few common objectives:
- Capture email addresses to build an email list, by offering a targeted content upgrade.
- Welcome site visitors from a specific demographic, then make them a targeted offer. You might want to offer females from Chicago one type of content upgrade while you offer males from Chicago something else.
- Make users aware of a special offer. It could be a sale, a useful calculator tool, your product of the month, your new e-book… anything you want to promote.
Whatever your aim, make sure it is relevant to your site visitor. Some websites are about one broad topic. So, you can offer one common content upgrade across the entire website.
Other websites cover multiple topics. For example, our Money-Making Website broadly covers three topics. In this case, we need three unique content upgrades.
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