What’s the best way to find out what questions your audience needs answers to? Ask them!
You could do a survey, look at the questions they’re asking on Facebook groups, or find online forums where your audience hangs out. All of these are excellent sources of information.
The thing is, they’re time-consuming.
A survey can take a day or more to create and is only as good as the questions you ask. Facebook groups and online forums are a wealth of information. But you can spend many hours trawling through pages of content before finding the information you’re after.
The other option? Use Quora.
Let’s have a look at Quora and why it’s so useful to web writers like us.
A Research Tool
Once you sign up, simply enter a query into the Search Bar. Say you’re writing an article on SEO. What questions are people asking?
In the example below, I typed in “what is SEO?” Hundreds of questions appeared. These are actual questions people are asking… a gold mine of useful information when you’re looking for article ideas.
You can click on each question and see the answers people have given. Some answers are useful, some not so much. Remember, the answers aren’t moderated for accuracy. So be careful, they may not be correct.
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