Roving Report: Choosing Your Niche, the Easy Way

A Lime Amidst Oranges - Stand Out in a Crowd

Choosing a niche for your freelance web-writing business feels like a big decision, but it doesn’t have to be.

That’s because, even after you choose, you’re not locked in — you can change your niche, or add a new one.

That was Heather Robson’s message recently during a Wealthy Web Writer Member Update. Heather’s a successful freelance web writer, and Wealthy Web Writer’s Managing Editor. During her 20-year career, she’s experienced firsthand the benefits of niching her business.

“I’ll give you some quick tips for testing a niche to see it’s a good fit for you. This will cut down your decision-making time,” Heather announced. You can watch the entire webinar HERE.

4 Reasons for Choosing a Niche

“I’ll give you four reasons for choosing a niche,” Heather told us. Those reasons are:

  1. Focus
  2. Focus
  3. Focus
  4. Authority

Just like the old saw about real estate being all about location, location, location, most of the reason you need a niche is for better focus — yours, your audience’s, and your client’s.

Focus to know who you’re talking to

First, Heather asked us to imagine a scenario.

“Think about being in front of a roomful of people. You have no idea what their backgrounds are or whether they have anything in common.

“Somebody tells you to say something interesting to the group. You stand there like a deer in the headlights.”

But what happens when you’re in a roomful of people who’ve all gathered because of a common interest? If someone unexpectedly hauled you up to the front of the room and told you to share something of interest, you’d be able to do it with no problem.

Choosing a niche is like saying, “I’m going to talk to people with this common thread,” Heather explained.

When you have a defined niche, you’ll be able to deliver a focused message.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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