The Most Important Word an SEO Copywriter Can Know

Laptop open to Google - Search Intent

Date: January 23, 2020
Time: 4pm, Eastern Time
Topic: Search Engine Optimization
Presenter: Russ Henneberry

Search Engine Optimization is changing. Google and other search engines are getting smarter about what searchers are looking for. And marketers are beginning to turn to SEO in the face of rising pay-per-click costs and growing privacy concerns.

What this means is that there are big opportunities right now for writers who understand how to optimize for the search engines.

When done right, good SEO can dramatically shift a site’s traffic over time, it can increase leads and sales, and it can even help with retention. All that adds up to making you a hero to your clients.

During this live webinar event, SEO expert Russ Henneberry joins us to discuss the most important word an SEO Copywriter must know. Plus, during this presentation, you’ll discover:

  • How to generate a big, BIG list of relevant keywords and phrases to help your client rank well for a variety of search terms.
  • How to weigh your client’s goals against the types of content they need so you’re creating pages that will deliver great results.
  • What a search journey is and how it can inform your content creation decisions.
  • And much more.

Whether you write content, social media, web pages, or email, what you learn in this session will help you do better work for yourself and for your clients. Mark your calendar to join us.

Enjoy the Playback

This event is reserved for Wealthy Web Writer Platinum members. To join us, please log in or become a member today.

Wealthy Web Writer

Wealthy Web Writer

Whether you’re looking to learn new skills, improve the ones you have, stay on top of industry changes, find clients who value those skills and are willing to pay top dollar, or take your web-writing business to the next level, Wealthy Web Writer is a one-stop shop.


  • This was a great webinar! I understand the connection between the content and the prospect searching, now. Russ Henneberry has become an instant favorite to follow. Easy to understand and very thorough. Thank you!

    • Hi Sara,

      This webinar happened last Thursday. A playback will be available by end of day tomorrow. Thank you!

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