10 Success Secrets from Legendary Sales and Marketing Guru Brian Tracy

Be Positive in stylized font

“Just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance.” Brian Tracy

Several years ago, I was a principle partner in a company that promoted business networking events. We would generally host the event at a hotel conference room and provide a continental breakfast as attendees networked with each other and spoke with the many vendors that would set up booths around the room.

The highlight of these events was always the nationally known sales and marketing experts we’d bring in to speak. People like Seth Godin, Jeffrey Gittomer, Neil Rackham, and Herb Cohen, among others, were commonplace at our events, and I learned lessons from each and every one of them that I took forward in life and business.

One of highlights for me was the opportunity to speak at length with sales and marketing guru Brian Tracy.

Brian is recognized as one of the top sales training and personal success authorities in the world today. He has authored more than 60 books and has produced in excess of 500 audio and video learning programs on sales, management, business success, and personal development. He is perhaps best known for his worldwide best-seller, The Psychology of Achievement.

Brian’s goal is to help people achieve their personal and business goals faster and easier than they ever imagined.

What I’d like to do today is pass along some of the life and business-building lessons I learned from Brian. Of course, it’s impossible to give you all the valuable success secrets that Brian Tracy normally passes along to his readers and listeners, but here are 10 of his key strategies to keep in mind as you work to achieve your goals:

1) Successful people take action — Successful people don’t necessarily work harder than other people — they work smarter. The difference is where and how they apply their efforts.

Brian put it this way: “Successful people take action. Unsuccessful people take vacations on ‘Someday Isle.’ For example, someday, I’ll start on my goal to earn $200,000. But first I have to…”

You get the idea.

What he’s saying is that if you want to be successful — in our case, a successful copywriter — you must start doing something about it now, not later. Every day you should be thinking about what you could do to further your business goals. And always remember those four words: Successful people take action!

2) Understand that positive thoughts lead to positive results — We are all looking for success in our endeavors. And, according to Brian, the most important cause of that success is your thought processes.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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