When you started out as a web writer, how much did you know?
Were terms like SEO, H1 heading, and meta description completely foreign? Can you even remember your level of knowledge back then?
And if you’re just starting out as a web writer, you’ve already learned a lot… probably without even realizing.
Recently, we had a disturbing experience. It made me appreciate how quickly we forget what it’s like when you’re starting out.
It was a reality check, a reminder that you cannot assume your audience has any level of knowledge on a topic.
Living in the Desert
Right now, Peta and I are caretaking a place called Wild Deserts. They do fascinating work, re-introducing locally extinct species into arid areas (deserts). After 200+ years of colonization and over-grazing, Australia has the dubious honor of leading the world in extinction rates of native species.
Wild Deserts’ goal is to reverse this decline.
The home base for Wild Deserts is a place called Fort Grey Homestead, the most remote homestead in New South Wales.
We’re here in the desert country for the entire month of January. It’s remote, isolated… and hot!
The nearest settlement (Tibooburra) is over 60 miles away on a rough dirt road. The nearest town with supplies and facilities is a 10-hour round trip. Sydney (the capital of New South Wales) is almost 1,000 miles away, across hot and arid landscapes.
Just 20 miles to our northwest is a corner where three States meet, called Cameron Corner. Amazingly, it has an outback store with a sparse sandy campground, exposed to the ever-present hot desert winds.
Strangely, some crazy Australians choose to spend New Year’s Eve at Cameron Corner. Why? Well, each State has a different time zone. So they get to celebrate the New Year three times in one night!
Anyway, the road to Cameron Corner passes us at Fort Grey Homestead. We saw plenty of travelers heading to Cameron Corner in the days leading up to New Year. They were all 4×4’s, variously equipped for outback travel… except for one.
A Dangerous Situation
At about 1 p.m. on New Year’s Eve, a tiny white car drove past. It was a tiny Toyota Yaris, the type of car you buy to run around town in… like a shopping cart with an engine.
Definitely not a car you’d take on a long trip and definitely not suited to outback travel.
The car disappeared towards Cameron Corner. We commented how they were crazy to be driving such an unsuitable car on rough dirt roads.
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