Reality Blog: Is Our New Exit-Intent Popup a Success?

Checking email over coffee - blue theme

I recently wrote about the right way to use popups on your website.

At the time, I had just started to use an exit-intent popup. Now that it’s got a couple of months of data under its belt, let’s take a look at how it’s performing — an exit-intent popup case study, if you will.

A Refresher

First though, a reminder of what an exit-intent popup is.

An exit-intent popup tracks mouse movement on a desktop. If the mouse moves towards the browser close button, the popup appears.

On a mobile device, you obviously can’t track mouse movement. So you monitor inactivity instead. If the user doesn’t take any action for a time, then the exit-intent popup appears.

What’s the point? Why bother?

Well, you’re most likely going to lose that visitor forever. It doesn’t necessarily mean they don’t like your content. It just means people are busy. They might have the best intentions to come back to your site, but chances are high they never will.

An exit-intent/inactivity popup is a last throw of the dice, a last-minute offer. There’s every chance you’re going to lose the user anyway, so why not offer them something on the way out?

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.


  • Besides the obvious difference in location, I see three things that stand out as patterns. The ones that are performing have: pictures (with a clean, modern styling), rounded corners on the boxes (tiny detail, I know, but it helps with the smooth, modern look), and no fill-in blanks right up front.

    I have the feeling people would like to get the chance to say “yes” before they come face-to-face with the request for info. I can’t put a finger on why*, but I feel pretty sure about it.

    *Personally, when I’m playing on my laptop, I’ve got my mouse under the covers with me, and I don’t wanna reach up to that cold keyboard!

  • Hi Carey,

    You nailed it… and then some!

    I was alluding to people not having a chance to say “yes” before they are asked to sign up. The Yes/No option is less confronting than “give me your name and email address NOW!”

    There’s a couple of other reasons why Yes/No works better than a signup form. I’ll discuss these in an upcoming post.

    Your other two points are equally valid, especially the lack of images.

    Regards, Andrew

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