I recently wrote about the right way to use popups on your website.
At the time, I had just started to use an exit-intent popup. Now that it’s got a couple of months of data under its belt, let’s take a look at how it’s performing — an exit-intent popup case study, if you will.
First though, a reminder of what an exit-intent popup is.
An exit-intent popup tracks mouse movement on a desktop. If the mouse moves towards the browser close button, the popup appears.
On a mobile device, you obviously can’t track mouse movement. So you monitor inactivity instead. If the user doesn’t take any action for a time, then the exit-intent popup appears.
What’s the point? Why bother?
Well, you’re most likely going to lose that visitor forever. It doesn’t necessarily mean they don’t like your content. It just means people are busy. They might have the best intentions to come back to your site, but chances are high they never will.
An exit-intent/inactivity popup is a last throw of the dice, a last-minute offer. There’s every chance you’re going to lose the user anyway, so why not offer them something on the way out?
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