Google Has an Eye on Freshness – and That Means Opportunity for You

Google logo made from beads

Date: February 21, 2020
Time: 3pm, Eastern Time
Topic: Search Engine Optimization
Presenter: Heather Robson

As Google and other search engines put more weight into the freshness of a page, more companies are going to turn to web writers to update their existing pages. If you know how to tackle this project and deliver a good result, you’ll find yourself in high demand.

During this webinar, I’ll go through the process of optimizing an existing web page step-by-step, with “Freshness” in mind.

Then, I’ll talk about how you can present this project to your clients… and how much you can charge for the service.

Join me to discover:

  • How to do keyword research for an existing page.
  • How to weigh the competition.
  • How to talk through goals and expectations with your client.
  • And much more.

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Keyword Tools Mentioned in Today’s Event

Learn More About Featured Snippets
What to Know and How to Target –
Featured Snippets –

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Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

One Comment

  • Thanks for your help with this topic. As I am starting to realize the material you teach goes well beyond the norm. As an English major, I feel I was taught to process large amounts of information. As well, I learned to write a certain way. The writing you teach helps me see I have to tweak many aspects of my writer’s voice to produce well written copy. Thanks for your ongoing support and professionalism.



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