The number of opportunities you have as a freelance writer is pretty mind-blowing.
You can work from home with clients from all around in the world.
Or you can work with clients from your own hometown, while you travel.
You can work in an industry you love. You can focus on the types of projects you enjoy most… and they range from projects that involve writing a few lines to projects that require pages and pages of work.
Whatever floats your boat… it’s possible.
But there’s one thing that freelance writing isn’t. It’s not a path to overnight success.
I talk to a lot of writers coming to freelancing for a lot of different reasons. And the one thing I tell them all, whether they are hoping to start making a good living tomorrow or just hoping to eventually earn a little extra on the side… most likely it’s going to take some time.
Some take that as bad news… but it’s really good news in disguise.
The thing about freelancing is that in a good many cases, the thing that determines success is who keeps showing up.
Are you using social media as your main marketing strategy? Then you need to show up. Every day, multiple times a day, if you want your efforts to yield clients.
Are you using blogging and guest blogging? Then you need to show up. You need to publish to your own blog consistently. And you need to be reaching out to other blog owners every day to line up guest posts.
Are you using warm emails? Show up every day and send out five or 10.
Are you attending live events? Show up, ready to mingle. And then after the event, show up to follow up. Reach out to the new connections you’ve made. Message them on LinkedIn. Send them a postcard. Ask to have a conversation. But… show up.
And once you’re landing clients, you need to show up at your desk every day to do the work you’ve agreed to do.
All this showing up can sound exhausting. And, if I’m honest, there are days when it does feel that way. But it’s also exhilarating… it’s because I keep showing up that bigger and better things come my way.
And that’s what will happen for you too, if you choose to show up consistently. Because, here’s the thing. Most people won’t show up. Maybe they will for the first week or two, but they won’t show up long enough to get the result they want… and that clears the path for you when you do show up. Day in and day out.
That’s the real secret to success as a freelancer. Figure out what you’re going to do, and then keep showing up to do it.
New on the Site
If you want to become a master at writing headlines, then you need to understand how your buyer’s level of awareness affects what you need to say. In his latest post, John Torre reveals the best way to write a headline for each level of awareness. Check it out and hone those headline writing skills today.
Andrew Murray recently talked about some changes he’s making to Top Wire Traveller to increase his subscriber numbers. One of them was to add an Exit-Intent popup. In his most recent Reality Blog, he shares his results so far…
Do you use Instagram? And more importantly, do you use it to build your brand as a writer? If you aren’t using this wildly popular social media platform — or think it’s too visual to support a writer’s brand — check out these tips from Instasize on how you can use Instagram effectively for your writing business.
Mark Your Calendar
Deadline — February 13: When it comes to ranking well in the search engines, regularly updating the content on your site is becoming a critical factor. This is a service you can offer to your clients — it pays well, it’s pretty straightforward, and it’s fun. It’s also the focus of our latest Practice Assignment. You can find all the details here.
February 21: Whether you try your hand at our Practice Assignment or not, you can learn more about optimizing an existing page for search when I do a live review of submissions during this webinar event. You’ll see how to quickly assess a page, what the most important changes you can make are, and even how to position this service when offering it to clients. Join us! (Details to be posted soon.)
Around the Web
Knowing the ins and outs of conversion rate optimization can make you a valuable resource to your clients. Learn the basics here.
How effective are you at creating calls-to-action? Click the link to see how you can give your CTAs more pulling power here.
Need to enlist the help of an influencer? These 17 tools can help you find just the person you need…
Here you’ll find 15 strategies that can help you land your next client fast.
That’s all for now. Make it a great week!