Have you ever had an epiphany, only to realize your amazing idea has more holes than a room full of Swiss cheese?
I’ll confess to more than my share of bad ideas. And my latest flight of fantasy was right up there with the dumbest ideas, a gold medal contender.
If you’ve been following my journey, you’ll know my plan is to focus on growing my email list and build a solid email marketing strategy.
One way to attract subscribers is with popups.
You might remember I have a popup targeted specifically at Pinterest users. I recently revised the Pinterest popup, including making the copy more appealing.
I had a bright idea. Or so I thought!
The Bones of an Obviously Flawed Plan
“Hold on a minute. I know heaps about Pinterest. Why not target this group with Pinterest tips, related affiliate links, and affiliate courses?”
That one thought started me down a slippery slope. And it grew from there.
I had just found another revenue stream… or so I thought. Here’s what I came up with:
Tag people who sign up via the Pinterest popup with a “Pinterest” tag in MailChimp.
Send this group a carefully targeted email Welcome Sequence. It would explain how I’d be sending them occasional tips and tricks on how to best use Pinterest to grow their profile.
Send them useful tips via email on developing a solid Pinterest profile, scheduling best practices, and a whole swathe of useful tips and tricks.
Include affiliate links to scheduling tools and online courses.
Develop my own Pinterest how-to course and start selling it… promoted of course via email marketing.
This idea was growing legs. In fact, its legs were growing too quickly. It was running marathons in my imagination before it had even learned to walk!
I was onto something big here.
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