Keywords and keyword research can be confusing, especially when you’re just starting out as a web writer.
Facebook groups, Quora, and the like are littered with questions from people struggling to understand the meaning of “good” keywords and how to find them.
Here are a few ideas to help solve the keyword puzzle for you.
Understanding the Terminology
First things first. What’s the difference between a keyword and a keyphrase? Nothing, they’re one and the same… a keyword is simply shorthand. A keyword can be one word or many words.
What about long-tail keywords?
You’ll find two definitions in use. This is something I struggled to understand at first. You might be in the same boat.
The first definition is literal. The keyword has a long tail… as in, lots of words! For example, a long-tail keyword for “Nike” might be “Nike shoes for 13 year old boys” (I made that up, don’t use it!). It quite literally has a long tail, comprising all the words after Nike.
The second definition has more statistical origins.
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