Reality Blog: Unravelling the Mysteries of Keyword Research

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Keywords and keyword research can be confusing, especially when you’re just starting out as a web writer.

Facebook groups, Quora, and the like are littered with questions from people struggling to understand the meaning of “good” keywords and how to find them.

Here are a few ideas to help solve the keyword puzzle for you.

Understanding the Terminology

First things first. What’s the difference between a keyword and a keyphrase? Nothing, they’re one and the same… a keyword is simply shorthand. A keyword can be one word or many words.

What about long-tail keywords?

You’ll find two definitions in use. This is something I struggled to understand at first. You might be in the same boat.

The first definition is literal. The keyword has a long tail… as in, lots of words! For example, a long-tail keyword for “Nike” might be “Nike shoes for 13 year old boys” (I made that up, don’t use it!). It quite literally has a long tail, comprising all the words after Nike.

The second definition has more statistical origins.

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.


  • Thanks Andrew – This is important information to understand and use. Each time I read an article on keywords (long tail or not) I get a little more understanding of how to think about and use the info. Your examples help too.

  • Andrew,
    The explanations and insights you presented are very helpful and appreciated.

    Thank you,

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