I bumped the message I was going to send you today in favor of talking about what is on everyone’s mind anyway.
In just a few short weeks, we’ve gone from life as normal to dealing with a pandemic.
Things are shifting rapidly, and no doubt there are moments when it feels a little overwhelming.
There’s a lot of competing information out there, and it can be hard to determine what is an overreaction and what are just sensible preventative measures.
I’m not going to pretend like I have answers. I’m not a medical professional. I’m just a writer (like you) growing my own businesses (like you) and making decisions as best I can through this time of uncertainty (like you).
Here’s where I’ve landed (for now):
- I’m embracing social distancing. For the next few weeks, I’m taking a break from soccer and my monthly book club, and in most cases, taking a rain check on social plans with friends. This is a hard one for me — I love these activities and the people I connect with while doing them. But, when I look at the numbers, the case for social distancing makes good sense to me.
- I’m curbing the urge to stock up on things. We try to keep a month ahead of most things we use on a regular basis. So when I go to the store, I’m buying things in the same quantities I usually do in the hopes that people who aren’t 30 days ahead on things like laundry detergent and soap and yes, toilet paper, will have a little better chance of getting what they need.
- I’m looking forward to more family time. It’s very likely that later today (or maybe later this week), the local school district will announce a two- to six-week school closure. And since we’re all planning to go out less and socialize less, it means more family movie nights, more game nights, and more nights around the fire pit.
- I’m planning to keep up with my workouts.
- I’m staying in touch with my friends through texting, Skype, and social media. (I’ve found social media to be a real pain in the neck through all this, but at the end of the day, it’s also going to be a big help.)
- I’m counting my blessings. I have a lot to be thankful for and I’m not always as good as I should be about slowing down and just really feeling that. COVID-19 has reminded me how important it is to check in with gratitude daily.
- I’m particularly grateful for the line of work that I’ve chosen. The ground may be shifting a bit, but I’ll continue to stay busy, helping my clients navigate the coming months. And since I already work from home, I realize that this moment of transition is less, well… transitional for me than it is for many.
- I’m feeling proud of our society in general. (I know not everyone feels the same way… and that’s cool if you don’t.) We’ve made a massive societal pivot in a very short time, and we’ve done it to protect the most fragile among us. That’s pretty great in my book.
In short, I’m doing everything I can to do my tiny part in slowing the spread of COVID-19… and more importantly, I’m doing everything I can to make the very best of these strange and uncertain times.
I hope you’re staying well, taking good care of yourself, breathing deep, and finding reasons to smile your way through the chaos.
New on the Site
One of the growing opportunities for web writers — and one that I know a lot of writers haven’t thought about — is writing product pages for e-commerce sites. In this Roving Report, you’ll get an inside look at how to approach this kind of project. And, the review of sample submissions will show you how to take whatever you write and make it stronger.
In his latest update, Andrew Murray talks about the affiliate marketing challenges he’s facing on his Money-Making Website. More importantly, he discusses how to pivot when you’re faced with challenges like these.
Whether you’re writing copy online or offline, there are five basic questions you need the answers to before you try to make a sale. John Torre outlines what they are and why they’re important, here.
Mark Your Calendar
March 30: Jay White will join us for a live presentation on Monday, March 30. He’ll discuss some of the easiest and best ways to create more opportunities for yourself… and of course, email will play a role. Details will be posted soon, so keep an eye on your Dashboard.
Around the Web
Looking for a way to keep busy right now? Why not boost your creativity while you’re at it? These 10 podcasts are a great place to start.
Here, you’ll find 40 rapid fire ways to improve your content creation and marketing.
Do you feel like you’re too busy to make social media for your business worthwhile? These tools will help.
If you want your readers to come away from your content feeling like it was time well spent, then you want to do these five things.
That’s all for now. Make it a great week!