Member Update: Prospecting During Strange Times

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If you’re anything like me, your prospecting efforts have been on hold for the last two weeks.

When I think about reaching out to connect with potential clients — people who don’t yet know me — I immediately think one of two things….

They’re probably so distracted, they won’t even notice my message.

Or

I don’t want to seem opportunistic.

If you find yourself having similar worries, I have some thoughts that might help.

First, it’s a safe bet that many businesses are feeling the same way you are right now.

If they have a digital presence or they’re essential (still open for business in both cases), they want to talk to their customers in a way that’s sensitive, that acknowledges what’s happening, but that also helps to carry their business forward. Some companies out there are doing well with finding this balance… others are struggling. And you can bet, others haven’t even started this conversation with their customers yet, because they don’t want to be seen as that guy.

You can reach out to your clients and to prospects and offer a solution on this front. I would recommend being transparent about how you’re feeling. Just say up front, “This is really weird, right? But I can help you make it less weird. And your customers will be glad to hear from you.”

Second, there are some businesses right now that have a desperate and imperative need to provide clear, calm communication to their clientele. Hospitals… urgent care clinics… government agencies… charities… and grocery stores come to mind. Offering to help them is offering to help your whole community. It isn’t opportunistic. Not at all. It’s using what you know in service to those who need it most. Consider providing your services at a reduced rate to these companies if they take you up on your offer to help.

Third, if you fall into the big group of folks who have extra time on their hands right now, start putting some of that time toward the new skill you want to learn, the new book you want to write, the new website you want to launch… keep learning and growing. Your future prospecting will be stronger for the effort.

It’s going to take time, but eventually things will return to normal — or some close approximation. In the meantime, there are things you can do that are a real help to other people… and that will help grow your business too.

New on the Site

In SEO copywriting, the most important word is intent. When you’re able to determine the intent of your possible customer, lead, or donor, you’ll be able to craft a superior piece of content to satisfy their need, and then you’ll win a follower, a lead, a customer… Check out our latest Roving Report to learn more about recognizing intent and using it to inform your content.

What do you need to know when given a technical writing assignment so you can do the best job possible for your client? John Torre shares some simple guidelines you can follow when writing about a highly technical product.

Google My Business (GMB) is the business profile you often see at the top of a Google search results page. Andrew Murray shares his own experiences with GMB and how you can use it to bring more traffic to your site or to your clients.

Mark Your Calendar

April 6: Our next Monthly Member Update is coming up fast. During this live webinar, I’ll give you tips on making the most out of your Wealthy Web Writer membership, I’ll highlight the best content we’ve added to the site recently, and I’ll answer your questions about freelance writing. I’ll also look at the best retainer projects and how to land them. I hope you’ll join us.

Around the Web

Looking for ways to adapt to the current “normal” and help out your community? You’ll find some good ideas here.

Becoming a better writer is an ongoing journey. Here are 27 tools and techniques you can use to improve your skills.

Have you ever wondered if you should work keyphrases in as you write… or if you should edit them in after you’re done? Heather Lloyd-Martin has your answer right here.

SEMRush shows you which companies have an increased demand right now… and that might mean they have an increased need for your services, too.

Curious how to handle marketing messaging during a crisis? Follow these tips from Jon Stoltzfus to ensure your communication lands well with prospects and customers, both during the crisis and beyond.

That’s all for now. Stay safe. Stay healthy. And make it a great week!

 

Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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