I recently had an interesting experience with a client, one that I knew was coming and was quietly dreading.
Before I explain, you need the back story.
I’ve been working with Darren for a while now. He has a small business and is full of ideas. He uses Google Ads and Facebook advertising to promote his business… trying every strategy he knows to build the business quickly.
I rewrote his website early last year and we’ve been working together ever since.
Something interesting happened along the way.
Order from Chaos
About September last year, Darren decided the website still wasn’t performing. It wasn’t bringing in enough leads.
Now, patience is not one of Darren’s strengths, so he took matters into his own hands…
Unknown to me, he re-wrote several headings and changed large chunks of copy.
I had no idea he’d been making changes, until one day when I opened the site. My heart dropped.
It was a mess.
The copy didn’t flow, some page headings were spammy, it was full of spelling mistakes, and a few links were broken. The business sells premium quality products, yet the website now projected an image of a cheap, backyard operation.
At first I was angry. Then I decided it was his site, his business, and he could do whatever he wanted.
The one thing that bugged me though was the single phrase in the Footer, “Website by Top Wire Copy” with a link to my web-writing business. There was no way I wanted my business associated with this downright awful website.
So I deleted it.
I sent Darren an email. “Hi Darren, Just letting you know I’ve removed Website by Top Wire Copy from the footer.” Nothing more, just that.
He replied asking why. This is awkward!
This article is reserved content for Wealthy Web Writer platinum members. To continue reading this article please log in or become a member today.