A little while ago, I outlined some best practices for popups. You saw my popups and subscriber sign-up forms.
I asked whether you could see a pattern between conversion rates and how the forms are structured.
Well, Carey (see Carey’s comment below that post — thanks, Carey!) actually discovered three patterns. One was the design… some look more modern than others. She also mentioned images. The under-performers did not have an image, a visual cue.
The third was whether the form gave the reader a choice. Does the form allow the reader to make the decision to investigate further? Or does it demand action up-front?
This third pattern is perhaps the most interesting. It involves a little psychology…
Lessons from an Antlion
Have you ever heard of an antlion? No, it’s not a miniature lion which brings down miniature zebras on the plains on Africa. However, an antlion is definitely a predator.
They are a type of insect larvae. They dig funnel-shaped holes in sand then bury themselves, with just their head sticking out at the bottom of the funnel.
Curious ants and other small insects rock up to the edge of the crater, have a look down and think,” Hmm, wonder what’s down there?”
As soon as they step off the edge, they slide down the sandy slope, unable to get back out. The insect larva waits until its dinner slides down, straight into its powerful pincers!
Check out these ferocious little fellas (critters) below.
If only getting new subscribers was this easy…
This article is reserved content for Wealthy Web Writer Platinum members. To continue reading this article please log in or become a member today.