I’ve been a working writer since 1996.
I’ve been working full time as a freelancer since 2003.
I’ve been mentored by some great people — the late and very kind Don Mahoney, a co-founder of AWAI, was one of the first to hire me, and he showed me the value of email marketing.
Mark Everett Johnson brought me in to work on emails for a client of his, and boy, did we have a good time… and did I ever learn a lot.
I’ve worked alongside Nick Usborne, Brian Clark, and Russ Henneberry teaching web writing, content marketing, and SEO copywriting.
I’ve spoken from the stage at Bootcamp and Web Intensive.
So, I have to ask… Would I surprise you if I said I still have days that simply spill over with self-doubt?
Today is one of them…
I have some big things I want to do in the coming year, and those little thoughts are creeping in…
Sure, you want to do big things, but will you?
What makes you think people want to hear from you?
Are you really an expert? Do you think anyone believes that?
Do you ever get thoughts like these? Most writers I know do. The ones starting out and the ones who are well-established. There are just days that are like this.
But that’s all they are. Days. Sometimes hours. They’re temporary.
If you feel the self-doubt creeping in (or crashing in, because boy howdy, it doesn’t always make a graceful entrance), here’s a recipe that helps me get back into my more typical I-love-my-job-and-I-can’t-wait-for-what’s-next mindset.
First, breathe. Deeply. From way down in your belly. Really fill up your lungs. And then exhale completely. Do that five times.
Second, identify the trigger. There isn’t always one, but a lot of times, something happened that started the self-doubt cycle. If you can see the trigger, think it through as calmly and as rationally as you can. Maybe you sent out ten prospecting emails and didn’t get a response. In that case, you can unpack that…
Ten emails isn’t enough to know if your messages are working or not. Timing is key. If you aren’t getting a response from those ten, they likely just don’t have a need for your services at the moment. You can always shift your messaging as you go forward. And there are so, so many more fish in the sea.
Sometimes reflecting calmly on the trigger is enough to make you feel better. But if not, ask yourself what you need. Do you need to curl up with a book and a mug of tea? Do you chat with a friend? Go for a walk? Take a nap? Dig back into your project? Whatever you need, honor that… and almost always, before you know it, you’ll feel more like yourself — your confident, hopeful, determined self.
And then you can get back to pursing your dream!
New on the Site
There are eight elements of persuasive writing you should work to include in every promotional piece you write. When you do, you’ll see your response rates soar, and you’ll grow a list of happy clients who keep coming back. John Torre outlines each of the elements here.
What can novelists teach you about copywriting? Quite a lot, actually. In this Roving Report, you’ll find 19 quotes from novelists and how they apply to your copywriting career. Have fun!
It may be tempting to chase the “next big thing,” especially if you get bored easily or impatient when something takes longer to succeed than you think it should. But there is power in sticking to a routine. Andrew Murray shares a lesson from an Australian local.
Around the Web
It’s easy to get pessimistic during difficult times like these, but here you’ll find information you can use to help your online business thrive despite the current situation… and to help your clients, too.
If the email messages you’re sending aren’t performing as well as suspected, it could actually be your landing page that’s the problem. Here’s what you need to know…
Do you have a system for keeping your content up-to-date? After reading this, I bet you will.
I get asked often how long content should be? The answer is, it depends. You’ll find some of the factors it depends on here.
That’s all for now. Make it a great week!