Member Update: One of Two Things


I’ll admit, sometimes focus is a struggle for me.

There are days when my focus is sharp. I know what I need to do, and I don’t waste any time getting to it.

But other days, I know what I need to do, and I find every reason in the world to avoid it.

There’s one more article to read…

I need to catch up on my email…

I forgot to add an appointment to my calendar…

I need to take the dog for a walk… text a friend… visit Facebook…

And the kitchen’s a mess…

Oh well… one more game of online Boggle won’t hurt…

Before I know it, an hour has gone by and I still haven’t done the task in front of me, a task that I probably could have completed in a half hour or less.

On those days — and on the good days, too — I have a little trick that works wonders.

I make an agreement with myself that for a set amount of time, I can do one of two things. I can do the next task on my to-do list… or I can do nothing at all.

My options are to get something done or stare at the wall.

Once I make that agreement with myself, it gets much easier to do what I need to, whether I feel like it or not. And honestly, sometimes, I do stare at the wall. But, I come back to the task that I’ve set myself much faster doing that, than if I’m bouncing my attention from one avoidance strategy to the next.

Another thing to try with this strategy is giving yourself a little reward when you’ve crossed the task in question off your list. Go ahead and spend 15 minutes playing your favorite online game… or text that friend… or clean the kitchen if that’s what will make you happy.

Limiting your options between doing a specific task or doing nothing at all can do wonders for your productivity… and ultimately can add more free time to your day as you blast through that to-do list a little faster.

Give it a try!

New on the Site

In these interesting and difficult times, some businesses are seeing explosive growth, some are losing ground, and some are holding steady. The travel industry is struggling, understandably. But Andrew Murray’s Money-Making Website, which falls right into that industry, is holding steady. So what’s making the difference? Click through to find out and see why this information can help your web-writing business too.

Picture a winter landscape. Blue skies with puffy white clouds. Dark-green fir boughs peeking through a sparkling blanket of snow. Lovely, right? One of the things that is so grabbing about such an image is the contrast. And contrast can make your writing more grabbing, too. Thomas Coalson teaches you how to use contrast in a variety of projects. See how this tool can help you better convey ideas and help your reader identify with your point of view.

If you’ve been pushed into working from home due to COVID-19, you’ve been at it for a month or more. You’ve got the basics down. The next step is to work out the kinks. If you’re still honing your work-at-home routine, these nine tips from John Torre can help you streamline your workday.

Did You Miss This?

We had two great events last week, and the recordings are now available.

In the first, Pam Foster and Rebecca Matter joined me to walk you through some of the initial important steps you can take to launch your writing business. If you’re ready to build some momentum, this is the event for you.

Then, later in the week, I hosted User Experience (UX) Copywriting training. During this event, you get to see what UX copywriting is all about… what key mindset shifts you can make to begin thinking like a UX copywriter… and four simple steps you can take to improve the UX of any copy you write. Check it out!

Mark Your Calendar

May 6: Each month, Wealthy Web Writer Platinum members get together for a live meeting. There’s a bit of inspiration and some tips to help you get the most out of your membership. During this month’s meeting, I’ll discuss shelter-in-place lessons you can use to have a healthier business going forward. Plus, we’ll explore top content on Wealthy Web Writer, take a sneak peek at things to come, and get your most important freelance web-writing questions answered live. Join us!

Around the Web

When it comes to resolving serious business challenges, it can help to get a little bit silly

“Your role as a marketer is to try to decrease that anxiety for customers so they can make the best decision — and you can optimize conversion.” That’s a quote from Marketing Sherpa. Read up on how to reduce anxiety in these four quick case studies.

Google Alerts offers a valuable service, but it can be a little cumbersome to use. Here are free and paid alternatives you might like better.

Certain attributes will help you succeed in building your own business. Find out what they are and which ones you can cultivate.

That’s all for now. Make it a great week!


Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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