I’m part of a Facebook travel blogger group. When the pandemic first hit Australia in mid-March, I read an intriguing post:
“This pandemic has killed our website traffic. Anyone else?”
The responses were frightening.
Many reported traffic drops of over 60%, pageviews down 90%, zero affiliate sales… with no sign of recovery.
I wondered about our website traffic. Was it holding up okay?
What began as a simple question, led me to some interesting insights on diversifying your business… especially for those operating in a really narrow niche.
Here’s what I discovered.
An Encouraging Curve
I checked our traffic for the last 12 months on Google Analytics.
Our traffic ebbs and flows over time. Sometimes it shows an encouraging uptick, only to dip again. The last few months have been no different. Yes, there’s a downtrend from mid-March, but nothing to worry about.
So, we didn’t see a dramatic drop in mid-March… unlike those whose travel websites suffered badly.
Business as usual. Phew!
So, why is our traffic fairly consistent, yet others are seeing a crash? After all, I’d expect a travel website to struggle at the moment.
The answer lies in the Pageview stats.
Spread Your Risk
Take a look at our Pageviews.
Of the Top 10 pages for the last three months, only four are travel-related. This is a fairly typical snapshot… our Top 10 are always a mix of travel and non-travel pages.
So, what’s the message here?
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