Member Update – Back to Basics


Reviewing the basics of writing from time to time is essential.

And what better time to do that than during a shelter-at-home scenario?

Even if you’re living in an area that is slowly opening up, you’re still likely to be spending more time at home than usual in the coming weeks.

So, why not put a little of that time toward getting back to basics?

What do I mean by that?

A lot of things.

One way to review basics is to pick up a core program like The Accelerated Program for Six-Figure Copywriting or Web Copywriting 2.0 and read through it again.

You could also pull a favorite book off the shelf and read through that. Scientific Advertising by Claude Hopkins, maybe. Or Bob Bly’s latest release of The Copywriter’s Handbook.

Reviewing material you already know and that is fundamental to writing isn’t a waste of time. It helps you to internalize the lessons more deeply. And often, you’ll discover new things, or a fresh way of looking at something familiar, that can make you a better writer.

Another way to review basics is to spend a little time each day reverse engineering your favorite type of project.

To do this, go out onto the internet, and find an example of a blog post, a landing page, a Facebook ad, a sales page… whatever you love to write.

Read through it once. When you’re done, consider how much affect it had on you. Are you ready to take action? Are you bored?

After your first read-through, go through it again and dismantle it. What kind of headline did it use? How effective is it? What style of lead does it have? Was it the best choice? How is the pacing? Are there baseless claims or carefully crafted proof and sales arguments? What’s the offer? Is it strong?

Doing this will help you strengthen your own writing skill in two ways. First, you’ll deepen your own unconscious understanding of the structure of the project type in question. And second, you’ll practice your critical reading skills, which will help you edit your own future work.

A third way to review your writing fundamentals is an old standby. Grab a sales letter, an email message, a blog post, or a landing page you like… and copy it by hand. Copy the full piece several times over the course of the next month. A tedious exercise? Yes. But very effective when it comes to solidifying your knowledge of your craft.

Revisiting the basics is a smart thing to do once a year… or even more. And with current circumstances, this gives you a way to make smart use of any extra time you have.

New on the Site

As a copywriter, you can use your expertise to help businesses market their products and services in a way that benefits them, their patrons, and a designated cause. Everybody wins, including organizations that need funds to do good works in their communities. John Torre shows you four ways to help your clients stay afloat during these strange times while also doing a good turn for others.

When it comes to growing your email list, it makes sense to play to your strengths. In this Reality Blog, Andrew Murray shares what that means for him and his Money-Making Website… and how he’s planning to give his list a big numbers boost.

Even during a crisis, it’s important to nurture your business. Here, you’ll find 10 marketing ideas you can implement today and adapt for your situation now or anytime. With these strategies, you’ll be prepared no matter what comes your way.

Mark Your Calendar

May 6 (Wednesday): Whether you’re just getting started as a writer or you’ve been at it for a while, you probably have some questions about how things are going to look going forward. During this monthly Member Update, we’ll dig into some of the uncertainties and how to plan for them… and we’ll talk about some of the opportunities and how to position yourself for them. Join us!

Around the Web

A great big list of online tools recommended by Digital Marketer… plus a video outlining how they use them.

Are you thinking about setting up a YouTube Channel? Copyblogger shares four steps to successfully build an audience and to make YouTube a worthwhile investment.

Darren Rowse talks about creating a sustainable strategy for your blog.

In this whiteboard Friday, see how to create memorable, lasting, positive customer experiences.

That’s all for now. Make it a great week!


Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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