Reality Blog: Lead Magnet or Content Upgrade? What’s the Difference?


Content upgrade, lead magnet, bonus content, ethical bribe, free report. These terms are all used to describe free offers.

However, they’re not identical.

The differences are subtle but important, particularly when you’re discussing them with a client. It kind of helps when you’re both talking about the same thing!

Okay, okay. I’ll put my hand up too… I never even realized the difference either and blindly used these terms interchangeably.

What are the differences between types of free offers, and how are they similar? Why does it matter? We’ll start with the similarities first.

The Same but Different

All free offers have one goal:

To get a user to hand over their contact details in exchange for useful information.

Your free offer should give your audience useful, valuable information. It could be a cheat sheet, a how-to guide, a report on the state of an industry… any topic your audience wants more information on.

The catch is, the user can only access your free offer after they have given you their contact details.

A transaction takes place. They give you their contact details in exchange for your document.

So, how are free offers different from each other? Aren’t they all the same thing?

Well, no.

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.

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