5 Strategies for Serving Your Nonprofit Clients Through Trying Times


“Some corporations are extremely well managed; some nonprofit organizations are. It has nothing to do with the sector. It has to do with quality of management.” Frances Hesselbein

These are certainly challenging times for any business, but perhaps no entity is more impacted than nonprofits. Like all other businesses, nonprofits are being forced to adjust and change their marketing efforts. But making it especially difficult for nonprofits is the fact that community needs are increasing — and will continue to increase in the weeks and months ahead — which means nonprofits have to nurture and strengthen relationships now in order to elicit the help that will be needed down the road.

Savvy nonprofit managers understand this and are already into the process of trying to figure out how to navigate the difficult road that lies ahead of them.

One of the most effective ways to garner future support is to simply reach out to donors and list the reasons why the nonprofit needs their help more than ever. But aside from reaching out and touching base with your supporters, there are several other suggestions you can offer your nonprofit clients in terms of marketing adjustments to ensure the highest level of efficiency.

Here are a few ideas to get you started:

1) Put together a long-term plan — It’s everyone’s wish that the current pandemic and economic challenges that go along with it would not affect our communities and go away soon. But the reality is that the social and economic effects will continue for some time. This means marketers need to make long-term adjustments.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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