The Website Homepage — Practice Assignment Brief – Acme Fencing


Writing a website homepage is no easy task.

A well-planned homepage will welcome first-time visitors and help them get oriented very quickly.

At the same time, the homepage is often the point of entry for returning visitors, so the page also needs to highlight what is new and of interest to them.

The page needs to convey the product or service on offer… the primary benefit… and the logical next step.

And often it does all of that in less than 500 words. Sometimes way less.

Because of its importance, a homepage is a high-value project for web writers. Even though you may only write 300 words or so, you can charge anywhere between $500 and $1,500 for homepage copy.

For all these reasons, homepages make great Practice Assignments, too.

Wealthy Web Writer Practice Assignments

From time to time, Wealthy Web Writer offers members the option to participate in a Practice Assignment exercise.

These fictional assignments give you a chance to try your hand at a specific type of project using information similar to what you might receive from an actual client.

It also gives you the opportunity to get feedback on your work.

You can:

  1. Work on the Practice Assignment and share what you’ve done with your network of fellow writers, with other people you trust to give you honest and useful feedback.
  2. You can post the Practice Assignment to Online Copywriters (our Facebook Group) and solicit feedback there.
  3. Or you can submit your assignment to me for a possible live review on Wealthy Web Writer. For each Practice Assignment, I select submissions (randomly) to review in a live webinar event. (Submitting your assignment does not guarantee it will be selected, but by submitting it, you agree to the live review if it is selected.)

Getting feedback on your work is one of the fastest ways to improve your skills, so I hope you’ll join in this exercise.

Let’s Have a Look at the Brief

The Client: Acme Fencing

The Overview: This is a fencing company. They serve residential customers, primarily. They specialize in environmentally friendly options that are also aesthetically pleasing and that last a long time… at least 10 years.

The main goal of the homepage is to get users to request a free quote on their fencing needs.

The Audience: These are suburban homeowners. Typically, they’ve recently sold their first home and have bought a bigger house with a larger lot. They have a household income in the low six-figures, young children, and want something that looks good, but that is also eco-friendly.

Your assignment is to write the copy for the homepage. You have a 500-word cap. Send your submissions to me with Wealthy Web Writer Homepage Practice Assignment in the subject line.

Oh, and if you need a little inspiration, you can find it in these resources on Wealthy Web Writer:

The submission deadline for your assignment to be considered for review is May 26.

Good luck!

Wealthy Web Writer

Wealthy Web Writer

Whether you’re looking to learn new skills, improve the ones you have, stay on top of industry changes, find clients who value those skills and are willing to pay top dollar, or take your web-writing business to the next level, Wealthy Web Writer is a one-stop shop.


  • Because of finances, I asked that my membership be dropped in June, but I was really hoping I could see the comments on my homepage practice assignment. I see that’s not available even clear up to today, May 31, and tomorrow I am cut off as a member. sigh If anyone gets to see it, I would appreciate them sending me a summary of what was said to . Thank you
    Clara Mae Watrous
    P.S.: The reason for my income being less is my husband passed away April 7 with Alzheimer’s disease.
    The piece was:
    Long Lasting Earth-Friendly Fencing

    Whether you need to keep your dog out of the garden, get more privacy, keep young children safe, or just to define your yard, we here at Acme Fencing are ready to show you some options that are not only earth-friendly and long lasting, but also aesthetically pleasing.

    Our fencing comes in different styles ranging from picket to total privacy, in wood, metal and bamboo materials all durable and pleasing to the eye.

    Feel free to give us a call at xxx-xxx-xxxx to go over your situation. Our trained consultants are ready to help you with suggestions and to give you a free quote on your fencing needs.

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