In case you missed it, we have a Practice Assignment open and running right now.
The assignment is to write a Lead Generation Email. You can find the details here.
One of the ways to write a successful email message for any purpose — lead generation included — is to make an emotional connection with your reader.
It’s an easy thing to say. It’s a little trickier to do. But there are some tried-and-true methods to make even short, promotional messages more emotionally resonant.
If You Don’t Know This, You’ll Never Make a Connection
The first key to connecting emotionally with your reader is to know who they are, what they want, and how what you have to offer fits in.
For example, if you know your reader is someone feeling frustrated with the lack of a challenge in their job… and you have a program to help them learn the skills they need to get promoted into a more challenging position… well, you can see how tapping into that emotional desire to have more purpose, to reach their potential, and to be recognized for the value they bring to their employer would be something that resonates.
Paint a Picture with the Right Kinds of Words
Words that engage the five senses can bring to life whatever it is you’re talking about. They take your reader from skimming a flat description to feeling they are a part of whatever scene you’re painting, whatever story you’re telling.
When you use sensory words, it affects your reader’s brain by engaging the areas that actual sights, sounds, smells, tastes, and touch normally engage. When that happens, what you’re describing becomes real for your reader. And that makes it easier to connect on an emotional level.
This One Should Be Easy…
People like to be seen. They like to be heard. When you write your email messages — or any messages, for that matter — talk to your reader like you’re speaking to them one-on-one.
Talk to them like they’re a real person and you’re a real person. In other words, write like a human.
When you write conversationally, personally, informally, you’ll help your reader to feel seen and heard. And that will also make it easier for them to connect emotionally with what you’re saying.
Put these three tips to work in the Practice Assignment, and in all your writing. You’ll get a better result when you do.
New on the Site
What’s keeping you from building your business? Are you using the 1001 small tasks to avoid something far more important? Like your marketing? Andrew Murray shares his own story of avoiding important things in favor of all the small tasks that sneak onto a to-do list. Give it a read right here.
Celebrating your wins is important. When you ignore your accomplishments, you’re sending yourself the message that they don’t matter. And that can tank your enthusiasm for reaching the goal. But giving yourself a pat on the back for the things you accomplish can stoke your momentum… see how to make celebrating your wins something you do more of.
There are essentially three factors that lead to rapid business growth. When you understand each, you’ll be positioned to help your clients to succeed… and even exceed their goals. That will make you a hero and bring more work your way. John Torre dives into the essential factors here.
Mark Your Calendar
June 25 (Thursday!): This year, Wealthy Web Writer’s Reality Blogger, Andrew Murray, has set his sights on rapidly growing his email subscriber base. Join us to hear how it’s going, what’s working, and what’s not. Join us. You’re sure to come away inspired!
June 29: Email marketing is often the hub of a company’s marketing efforts. They need promotional messages, lead generation messages, newsletters, alerts, offers, and more. In this webinar, see what makes a lead generation message tick…
July 8: Our next Monthly Member Update will be here before you know it. During this month’s meeting, I’ll discuss ways you can open a conversation with a potential client… each of them low-pressure and low-stress. Plus, we’ll explore top content on Wealthy Web Writer, take a sneak peek at things to come, and get your most important freelance web-writing questions answered live. The details will be available soon.
Around the Web
Check out these 10 tips on using goals as a tool for growth.
Here you’ll find a quick list of tips for writing better email subject lines… examples included.
Looking for a little more energy and organization… several successful writers weigh in here.
A lot of companies take a very haphazard approach to content marketing. One of the keys to documentation is understanding how to measure success.
That’s all for now. Make it a great week!