I love living in the information age. Love being able to pop onto my phone to look up this detail or that factoid… to find a quick answer to whatever question is rolling around in my head at the moment.
And I love the accessibility. I enjoy being able to have lunch with a friend who lives a thousand miles away over video chat. It’s not quite the real thing, but it’s close.
Living in the age of so much connectivity and accessibility means that we have more options in front of us than ever before.
More ways to specialize. More skills to learn. More ways to market ourselves. More ways to structure our business.
But there’s a problem.
Instead of choosing between two or three things, like you might have had to do a couple of decades ago, you have to choose between dozens of options.
And that gets stressful.
With so many options, it’s easy to agonize over making the wrong choice. It’s easy to get paralyzed and choose to do nothing instead of something. And, perhaps easiest of all, is to try to do too many things.
It’s like going into a Baskin Robbins, and instead of getting two scoops and enjoying two flavors, you walk out of there with a six-scoop ice cream cone that’s unbalanced and unmanageable.
You either end up with a stomachache or with your ice cream all over the ground.
When you try to do too many things at once with your business, it can feel like your progress is impossibly slow. Or, it can leave you feeling like you’re always in a rush and always have too much to do.
Even worse, that can leave you feeling like you’re not doing your best work on anything.
When it comes to building your business, learning a new skill, or tackling a personal project, it really does pay to limit what you are trying to do at any one time… and then to give yourself time to do each project on your plate to the best of your ability.
If you find yourself feeling rushed all the time or you feel like you’re just not making progress, do an assessment of all the things you’re trying to accomplish. Have you overloaded yourself? If that’s the case, pick a manageable number of things — and be honest with yourself about what that is — and get those done first. Then move on to the next projects.
You’ll do better work. You’ll finish more things. And you’ll enjoy the process more to boot.
New on the Site
What are you willing to sacrifice for your business? It’s an important question to ask early in your pursuit of success. Otherwise, you could end up working hard for all the wrong reasons… Andrew Murray shares a cautionary tale in his latest Reality Blog.
Your clients look for a lot of things in a writer, but one thing will always be important. The results you are able to deliver. John Torre shares seven ideas you can use to improve the conversion rates of your copy. Do that, and you’ll keep your clients coming back!
It won’t be long before WordPress makes its Gutenberg Editor the norm. This step-by-step guide to using the Gutenberg Block Editor in WordPress will set you on your way to creating beautiful pages and posts without any fuss.
Mark Your Calendar
July 7: Good news! Because of an unexpected and unavoidable conflict, our review of lead generation emails had to shift to next week. That means you have extra time to complete a lead generation email to submit… and when you do, it might be selected to be part of the live review. See the details of the Practice Assignment here. And learn more about this live event here.
July 8: Our next Monthly Member Update is just around the corner. If you’re looking for low-pressure ways to keep your marketing up and running and your client pipeline full, you won’t want to miss this. I’m going to share five low-stress methods to strike up a conversation with a potential client. Plus, we’ll look at great new content, what’s coming up, and more! Join us.
Around the Web
Creating a reference guide for your site or for a client’s is a great way to attract lots of traffic and shares. Here are five examples to show you how it’s done.
Curious about how AI is changing marketing? You can find insights into the most important shifts here.
Guest posting can still be a great marketing tool for web writers. Check out this proven approach.
On-page SEO is super important to getting ranked in the search engines. But so is off-site SEO…
That’s all for now. Make it a great week!