I finally discovered a way to make affiliate marketing work… for a brief moment.
After spending a couple of years trying to gain traction with affiliate marketing on my Money-Making Website, I’ve finally made a (somewhat temporary) breakthrough.
And it kind of happened by accident.
Bad News, But…
One of our most successful affiliates is a small business that sells high-quality inflatable kayaks.
“Most successful” is a relative term here.
We’ve averaged about $100 per month from this deal over the past couple of years. Nothing to get excited about, but certainly much better than our other affiliate programs.
We were getting 10% on each sale generated. A user had to click through from our website, quote a coupon code, then make a purchase. And since it’s a small business, if a customer said they’d seen the ad on our website or had been speaking to us in person, we’d also get commission on the sale.
The owner of this company, Emily, contacted me a few weeks ago. She had some bad news.
She wanted to discontinue our affiliate agreement. It was too difficult to keep track of and the sales we were generating weren’t worth the effort.
This was bad news. However, she had a proposal.
A New Affiliate Model
Emily wanted to move us onto a Pay-Per-Click (PPC) affiliate model. She had calculated her costs and was willing to pay $1 per click.
Her reasoning was that if we drove traffic to her website, she was in a better position to close the sale than we were.
And she’s right. In Emily’s words, “You send the traffic, and we’ll close the sales.” Fair enough.
I’ve spent a lot of time and effort fine-tuning banner ads, placing text links into posts, and building an effective landing page for her products. And to be honest, my campaign hasn’t exactly set the world on fire.
So how to drive traffic? Time to learn about PPC campaigns!
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