You might recall we encountered a dynamic and innovative real estate agency last year. Let’s call them M&M.
They’re disrupting the entire real estate market in our region.
M&M have a unique and highly effective approach to marketing, built around a clever Facebook Ads strategy. I keep a close eye on their Facebook page, to learn from these experts.
They recently tried something new.
And when M&M innovate, I take notice! So, I pulled their strategy apart to better understand how it works.
On the surface, it seems like they’re simply trying to attract more Facebook followers. But when you dig down, it’s actually an ingenious way to build brand authority and integrity.
What’s their latest innovation? Video interviews!
But in typical M&M fashion, these aren’t just a bunch of random interviews. They have a specific purpose, a laser-focused strategy… designed to create a buzz during difficult business conditions.
Could this approach work for your business, or for a client of yours? I’ll lay out their approach and let you decide…
Seizing an Opportunity
There’s no doubt, right now’s not a good time to be a real estate agent. Most are struggling big-time and some will disappear.
M&M aren’t immune to this. But rather than slashing their marketing budget, they’ve taken another approach.
They’re continuing to list properties, still using targeted Facebook Ads to reach their audience, still sending out email campaigns… business as usual.
But they’ve also decided to look long term, rather than panicking about where the next listing will come from.
They’ve seized an opportunity.
As the pandemic took hold, M&M started interviewing the cream of our region’s small business crop. Trever is the interviewer and a co-owner of M&M. The video interviews are low-key and casual… two business owners chewing the fat over a coffee.
The interviews have a set format:
- How the interviewee started in business
- How they grew
- What challenges they met and how they overcame them
- And what advice they have for people starting out
Now you might be wondering why a real estate agent is interviewing small business owners. How are the two even remotely related?
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