“Embrace your fire — even in hard times. A down economy can actually be a great time to start a business.” — Jean Chatzky
Some scientists believe the current pandemic will last another year and a half… maybe even two years.
I hope with all my heart this doesn’t come to pass. And I don’t say this to alarm you, but to encourage you to be ready for it in the event it’s true. Because to date, even if the economy hasn’t been hit hard in your part of the country, the pandemic has already slowed the economy down — significantly — in many states.
Doing business during a down economy can present unique challenges to your freelance business. But as we discussed in a recent post, any problem can present an opportunity if you work it correctly. In this case, it can be an opportunity to gain new clients and boost your sales if you have a good understanding of the marketing and sales methods that work best in recessionary times.
What follows are nine strategies you can use to maintain — and even increase — your freelance business, during hard economic times. Apply these techniques to your own marketing and selling efforts, and your business will survive and even prosper.
#1) Reactivate dormant accounts — Reach out to clients you haven’t worked with recently with the intention of just touching base with them. Don’t ask for work directly, but when you end the conversation, you might say something like, “Well, it’s been good talking with you. Keep in touch, and if there’s anything I can ever help you with, don’t hesitate to give me a call.”
This lets them know you’re interested in working with them again — without actually saying it and putting pressure on them to offer you work right then and there.
If you’re uncomfortable phoning, send the client an email or letter, perhaps calling their attention to a recent article you’ve published or to new services you’ve begun offering since you last worked together. This accomplishes essentially the same goal — to reestablish dialogue with the client and remind them of your services and availability.
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