When it comes to building a business, you have all sorts of options.
From the types of services you offer to the clients you decide to serve to the marketing methods you choose to use to the business model you opt to employ.
With so many options, it’s easy for uncertainty to set in. And when uncertainty sets in, inaction is usually close behind.
When you aren’t sure the best way forward, it feels safer to wait until the path becomes clear.
But there are a couple of problems with that…
First, there’s no guarantee the path will become clear.
And second, it’s a much slower way to build the life you’re dreaming of.
So, what should you do instead?
Well… you should do something. Even if it works out to be the wrong thing.
Making mistakes and learning from them will move you forward way faster — way faster — than waiting to be certain before you take action.
So, what might this look like?
Let’s consider an example…
You know that having a LinkedIn Profile will help you build connections and attract potential clients.
But you aren’t sure what to include in your profile. You don’t know how to structure your headline. And you’re completely uncertain about your target audience.
So you wait.
You mull over what niche you want to focus on. You read up on how to approach a LinkedIn Profile. And you learn some things… but there are several good options for how to structure your profile. So, you have a new sense of uncertainty.
Eventually, six months later, you do set up and go live with your LinkedIn Profile… and you’re happy with it. That’s great.
But… you had another option.
You could have posted a LinkedIn Profile six months sooner… on the very day you realized you needed one. And then, you could have made it a point, once a week or once a month, to update your profile based on things you were learning in that time.
The difference? While you might not have been as happy with your LinkedIn Profile at the outset, you’d be six months ahead on making connections… and that could have put you quite a bit further ahead in terms of landing clients
And some of your updates might have been based on actual feedback from your connections, so six months in, you would likely be even happier with your profile than you if you waited to perfect it before launching it.
Taking action sooner — even if you make mistakes along the way — is going to speed up your success and sharpen your skills. Give it a try!
New on the Site
As you move forward through these trying times, resolving to maintain a positive attitude, being cheerful, and trying to resist negativity will help you continue to build your business and grow personally. John Torre shows you how to view any problem or disappointment as an opportunity to grow…
If you’ve built a YouTube channel — or if you have a client who has a YouTube channel — and you’ve got a healthy subscriber base, but you’re not seeing a lot of that traffic visiting your website, then you might be missing an opportunity. Andrew Murray shares small changes you can make that will bring traffic to your site from your YouTube channel. Check it out right here.
There are three big steps you can take to make rapid progress on growing your business. The first is to pick a niche… the second is to figure out your message… and the third is to adapt a business mindset. See what Pam Foster, Rebecca Matter, and I have to say on these key steps in this Roving Report.
Mark Your Calendar
July 7 (Tomorrow): Email marketing is a huge opportunity for web writers, with several different types of projects available to you. One of those projects is the lead generation email. And in this live review webinar, we’ll be looking at several lead generation emails written by your fellow Wealthy Web Writers. You’ll discover what works and how to make your own lead generation emails stronger. Join us!
July 8 (Wednesday): Our next Monthly Member Update is this week. If you’re looking for low-pressure ways to keep your marketing up and running and your client pipeline full, you won’t want to miss this. I’m going to share five low-stress methods to strike up a conversation with a potential client. Plus, we’ll look at great new content, what’s coming up, and more! Join us.
Around the Web
When it comes to marketing, tools are important, but they have to serve your overall strategy. And that’s easier to do when you know what your strategy is…
If you’re a B2B content marketing, you’ll want to know the five biggest challenges your clients are facing and how to solve them…
As a writer, it’s crucial to know how to beat writer’s block when it raises its ugly head. Here’s a strategy you may not have considered.
When you think of marketing as just selling stuff, it can feel a little… flat… in terms of meaning. But, it doesn’t have to be that way. You can use your marketing skills as a force for good.
That’s all for now. Make it a great week!