Has there ever been a stranger year than 2020?
I can’t think of one… and I was a full-fledged adult when everyone was worried that the year 2000 would break all our computers and leave us sitting in the dark wondering what to do with ourselves.
So I’m sincere when I ask, how are you doing?
Uncertainty — and I’d say these are uncertain times — can be paralyzing. It can leave you wondering if you should put in effort toward achieving a goal when something completely outside of your control might happen… something that will derail your progress and leave you feeling like you wasted your time.
I can promise you two things. First… something happening that’s outside of your control is always a possibility. And second… it’s doesn’t matter if you do get knocked completely off track by the unexpected… you won’t have wasted your time.
You’ll have been learning things. Practicing your craft. Moving forward with purpose. Being deliberate about your days.
And all of these things can not only help you build a successful writing business — they can also serve as a part of the self-care that keeps you feeling centered, even when the world feels completely off-kilter.
You hear often that life is about the journey more than the destination. I’d say there’s a balance between our journeys and our destinations. They both matter. But even if you don’t reach the destination you set out for, when you look back on the journey, it’s usually worth the time and energy you put into it.
So, if you’re struggling right now with how to move forward or if it even makes sense to try to build something amidst the chaos… my advice is to move forward one small step at a time. And to remind yourself often that the steps themselves are worth your while.
New on the Site
What are the best marketing channels for your business? Where do you get the most bang for your buck? Answering these questions will help you simplify your marketing and be more strategic… both of which can help you get a better result. Andrew Murray talks about how to simplify your marketing in his latest Reality Blog.
Have you ever thought about writing for chatbots? This skill may soon become an essential part of your conversational copywriting toolset. In her latest Roving Report, Susanna Perkins shares some of Nick Usborne’s thoughts on chatbots as an opportunity for writers.
Learning the ins and outs of coordinating online meetings can save you and your clients a ton of time… plus, you’ll connect better with people you’re working with and be able to get more done. John Torre shares six tips that can help you run a smoother online meeting.
Mark Your Calendar
July 31: This Friday, Jay White — a top-notch email copywriter and teacher — joins us to reveal some of his favorite email writing tips. If you’re looking for some quick ways to sharpen your email writing, then this is the event for you. Join us!
August 3: Our next Monthly Member Update is coming up fast… like next Monday, fast. We talk a lot about how to approach clients, but what do you do when a prospect reaches out to you? I mean, after you give yourself a high five and do a happy dance? That’s what we’ll be talking about in this live webinar… plus top content, upcoming events, and more! Join us!
Around the Web
A look at senses beyond the five most familiar. An interesting read…
Managing goals during a global crisis is a little different than your usual goal management. Here’s a look at how to think about business goals during the pandemic.
From Problogger, seven things to consider during a midyear review of your blog. I think they adapt pretty well to a midyear review of your freelance business.
When you’re doing creative work, the truth is, it isn’t always a smooth process… and that’s actually a good thing.
That’s all for now. Make it a great week!