There may come a time in your writer’s life when you’ve bitten off more than you can chew… when you feel too busy with client work to do all the things you normally do to grow your business.
This actually happens to most writers sooner or later (usually sooner!).
And there’s a good reason it happens.
You see, when you’re first starting out, you have a lot of time to market your services and build out your network and make connections and publish… all those good things that help potential clients find and hire you.
When they do hire you, that’s exciting!
Often, the first time or two you land a project, you have time to work on your (paying — yay!) projects with time left over to continue to do all those good marketing activities.
But sooner or later, you hit a tipping point.
The clients keep coming. You keep saying yes. Before you know it, you’re too busy to continue with your marketing efforts. Even if you could find the time, it feels weird… because if someone responds to a message you send them, saying yes, I want to hire you, you would have to say no…
Because you’re too busy.
So, you stop marketing. You stop making new connections. You stop keeping it touch with your existing network. You stop publishing.
And then a scary thing happens. You finish all your projects and you’ve got nothing on deck. Yikes!
This is the feast-or-famine cycle, and it can feel inevitable. But I’m here to tell you there’s a different way.
And it all comes down to carving out just a little bit of time, even when you’re very busy, to keep the wheels of your business greased.
You can scale back your marketing at this time, but you don’t want to stop it completely.
My recommendation is, that even when you’re busy, you take the time each week to do the following:
- Say Hi to five people in your network and ask them how they’re doing.
- Publish something new to your website.
- Post three things to LinkedIn that are helpful and relevant to your audience and your services.
- Send something out to your email list if you have one (you should!).
By doing these things, you’ll remain top of mind with your connections and one of two things will happen.
Someone will reach out to you on their own about hiring you, and you can tell them when your next available opening is and get them booked for it.
Or, when you come close to wrapping up your projects, you can send messages out to your contacts letting them know you have available time coming up, and to contact you now if they have needs.
Either way, you’ll be better positioned for steady eating instead of feasting one month and starving the next.
New on the Site
If you’re feeling overwhelmed by all the steps required to grow your business, consider this… it may be time to pare back your marketing efforts and start with the basics. Andrew Murray explored taking this approach with his email marketing… and he shares the results here. It’s a good read — check it out!
During a pandemic or any widespread crisis, there are more people in need. There are also more people who want to actively help. If you work with nonprofit companies, helping with their fundraising and community outreach, now is a great time to check in with them to see if they need your help. John Torre shares three ways you can connect charities with ready donors… so you’ll have plenty to talk about on your discovery calls!
How often do you update your freelance web writing website? If you haven’t made any changes in a while, you might be missing out on some opportunities to land more clients. Use this guide to updating your website to keep your online presence in top shape… and to keep the leads rolling in.
Around the Web
Are you planning to attend a Virtual Conference or two in the upcoming months? Here’s some advice on getting the most out of your experience.
Buffer shares its experiment with a four-day work week… a bit of inspiration for trying bold things with your work schedule.
You might not be looking to use content marketing to find a full-time job, but no matter what you’re hoping to achieve, you can use content marketing to build your personal brand… and that’s a plus for any freelancer.
Wondering where to focus your marketing efforts during the pandemic? Here’s some good news about e-commerce spending…
That’s all for now. Make it a great week!