A couple of weeks ago, Heather Robson and I spoke about email marketing, among other things. Go here if you missed the interview.
As usual, Heather provided a wealth of super-useful information. Thanks Heather!
Her broad approach is to pare back marketing efforts and start with the basics. With this in mind, let’s look more closely at email marketing.
I settled on email marketing quite a while ago. Why? It’s a marketing channel I feel comfortable with. It’s also a consistent performer when compared to other marketing channels.
The most appealing part of email marketing? It’s personal.
When a user subscribes, they’re inviting you into their personal space. They’re saying, “Hey, I like what you’re doing. Tell me more.” They’re giving you a signal… “I trust you.”
So, what does “starting with the basics” look like for email marketing? How can you and I get our email marketing rolling along smoothly?
A Simple Plan
We need a simple plan… strip away all the thoughts and ideas of multiple marketing channels and start with the basics.
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