Reality Blog: Starting with the Basics, A Simple Approach to Email Marketing

Client brainstorming session

A couple of weeks ago, Heather Robson and I spoke about email marketing, among other things. Go here if you missed the interview.

As usual, Heather provided a wealth of super-useful information. Thanks Heather!

Her broad approach is to pare back marketing efforts and start with the basics. With this in mind, let’s look more closely at email marketing.

I settled on email marketing quite a while ago. Why? It’s a marketing channel I feel comfortable with. It’s also a consistent performer when compared to other marketing channels.

The most appealing part of email marketing? It’s personal.

When a user subscribes, they’re inviting you into their personal space. They’re saying, “Hey, I like what you’re doing. Tell me more.” They’re giving you a signal… “I trust you.”

So, what does “starting with the basics” look like for email marketing? How can you and I get our email marketing rolling along smoothly?

A Simple Plan

We need a simple plan… strip away all the thoughts and ideas of multiple marketing channels and start with the basics.

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.


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