When you’re running or managing a Pinterest account, you want every pin to be the best it can possibly be.
You want users to notice your pins, save them, and most importantly, click through to your website. After all, you’re on Pinterest for a good reason… more sales, brand awareness, referrals to a website, and so on.
One way is to use what Pinterest calls Rich Pins.
What are they and why should you care about rich pins?
Let’s start at the beginning. If you want to unlock the power of rich pins, first you’ll need a Pinterest Business Account…
Understanding Rich Pins
Pinterest gives you clear step-by-step instructions on how to create a Pinterest Business Account here. So, I won’t expand on this now.
No, we’re more interested in what rich pins can do for you.
And here’s why you need to be using rich pins if you’re a business. Take a look at this.
I searched for “barrel bars” on Pinterest. Why? I actually have no idea… it was just a random choice.
Anyhow, see the two pins on the left? They’re normal pins. The two on the right are rich pins. Imagine you want to buy a small bar for home, built from wine or whiskey barrels. Which pins grab your attention?
To me, the bottom right is a standout. “21 Best Father’s Day Gift Ideas”? Wow, that looks hopeful. Okay, the image doesn’t actually show a barrel bar, but the headline is compelling.
The top right pin? Okay, the headline isn’t compelling… although it does hint at something more.
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