Reality Blog: What’s So Great About Rich Pins?

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When you’re running or managing a Pinterest account, you want every pin to be the best it can possibly be.

You want users to notice your pins, save them, and most importantly, click through to your website. After all, you’re on Pinterest for a good reason… more sales, brand awareness, referrals to a website, and so on.

One way is to use what Pinterest calls Rich Pins.

What are they and why should you care about rich pins?

Let’s start at the beginning. If you want to unlock the power of rich pins, first you’ll need a Pinterest Business Account…

Understanding Rich Pins

Pinterest gives you clear step-by-step instructions on how to create a Pinterest Business Account here. So, I won’t expand on this now.

No, we’re more interested in what rich pins can do for you.

And here’s why you need to be using rich pins if you’re a business. Take a look at this.

Pinterest Rich Pin Example - Barrel Bars
The difference between rich pins and normal pins.

I searched for “barrel bars” on Pinterest. Why? I actually have no idea… it was just a random choice.

Anyhow, see the two pins on the left? They’re normal pins. The two on the right are rich pins. Imagine you want to buy a small bar for home, built from wine or whiskey barrels. Which pins grab your attention?

To me, the bottom right is a standout. “21 Best Father’s Day Gift Ideas”? Wow, that looks hopeful. Okay, the image doesn’t actually show a barrel bar, but the headline is compelling.

The top right pin? Okay, the headline isn’t compelling… although it does hint at something more.

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.

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