Roving Report: Your Personalized Path to Success

A man running on an empty road

Do you need help getting your web-writing business off the ground?

Three powerhouse writers got together to create a roadmap just for you.

Together, they have a combined experience of more than 50 years as copywriters, and they’ve all built their businesses during economic downturns as well as good times.

Pam Foster is the Director of Training at AWAI and is living proof of the powerful way that choosing a niche can impact your business. Rebecca Matter founded Wealthy Web Writer and is AWAI’s President, with over 20 years of copywriting and marketing experience. And Heather Robson, Wealthy Web Writer’s Managing Editor, brings more than 15 years’ experience to the table.

Together, they outlined three major milestones your web-writing business needs to achieve and provided a slew of resources to help you hit them. The entire webinar is available HERE.

Three Major Milestones

To build your successful web-writing business, you must:

  1. Find your focus
  2. Nail down the basics
  3. Build your network

During the webinar, Pam first discussed the importance of deciding on a niche, and how that helps you find your marketing focus. Then Rebecca took over, telling us about the basic marketing steps to take and the importance of developing your key message. Heather wrapped up with valuable information about the mindset you need for building your web-writing business and landing clients and paid projects.

When you take action, you get feedback. The more action you take, the more feedback you receive, and that helps you achieve better results.

Of course, you can’t take any old action, it needs to be meaningful action. While we know that, “success favors those with a bias toward action,” Heather suggested a slight change in the saying.

To move forward in your business, she advised, adopt this mantra: “I will have a bias toward meaningful action in my business.”

Power in the Niche

What’s a writing niche?

Pam describes it as an industry focus. She doesn’t use “niche” to refer to a type of writing project — emails, case studies, or white papers. Those are specialties.

To find your niche, ask yourself the question, “Who am I marketing to?”

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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