Reality Blog: The Key to Pinterest Success and How to Achieve It

Hiking boots and a desert background

Last time, I spoke about what makes a “good” Pinterest pin. We looked at:

  1. Creating a business account so you can take advantage of the benefits of rich pins,
  2. Making sure your pin looks right on mobile devices by creating vertical pins, and
  3. Keeping your pin designs simple and clean.

Well, here’s a fourth tip that’s arguably way more important… what does your audience want? If you want to achieve success on Pinterest, know what they want and give them more of it.

But first, you need to understand how people use Pinterest.

Give Your Audience What They Want

Pinterest is a curious beast. On one side, you have hundreds of thousands of businesses like ours. We all want users to see our pins, and then take an action.

On the other side is the audience, the users.

They use Pinterest for research. Pinterest is a visual search engine with…

  • Access to millions of user-generated folders (boards) covering the topic they’re researching.

  • The ability to save and categorize their search results exactly the way they’d like them to be ordered.

  • A powerful and intuitive built-in search engine.

Broadly speaking, businesses create pins while users consume these pins.

Pinterest uses boards (or folders), which you save pins to. Here’s part of a typical Pinterest profile of a user, Don.

An example of a Pinterest profile
Part of a typical Pinterest profile of a user.

See how he has created boards, where he groups common interests? One board is about Outback Australia. So, Don is in my target audience.

If we open Don’s Outback Australia board, this is what we see.

This article is reserved content for Wealthy Web Writer Platinum members. To continue reading this article please log in or become a member today.

Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.

Leave a Comment

Scroll to Top