Last time, I spoke about what makes a “good” Pinterest pin. We looked at:
- Creating a business account so you can take advantage of the benefits of rich pins,
- Making sure your pin looks right on mobile devices by creating vertical pins, and
- Keeping your pin designs simple and clean.
Well, here’s a fourth tip that’s arguably way more important… what does your audience want? If you want to achieve success on Pinterest, know what they want and give them more of it.
But first, you need to understand how people use Pinterest.
Give Your Audience What They Want
Pinterest is a curious beast. On one side, you have hundreds of thousands of businesses like ours. We all want users to see our pins, and then take an action.
On the other side is the audience, the users.
They use Pinterest for research. Pinterest is a visual search engine with…
Access to millions of user-generated folders (boards) covering the topic they’re researching.
The ability to save and categorize their search results exactly the way they’d like them to be ordered.
A powerful and intuitive built-in search engine.
Broadly speaking, businesses create pins while users consume these pins.
Pinterest uses boards (or folders), which you save pins to. Here’s part of a typical Pinterest profile of a user, Don.
See how he has created boards, where he groups common interests? One board is about Outback Australia. So, Don is in my target audience.
If we open Don’s Outback Australia board, this is what we see.
This article is reserved content for Wealthy Web Writer Platinum members. To continue reading this article please log in or become a member today.