“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” — Steve Jobs
Anyone who’s involved in producing creative work has experienced a stalled project. If you’re an artist, you can simply put down the tools you use in the medium you work in and come back to it when you’re feeling rejuvenated.
But if you’re working “on the clock” as many of us copywriters do, you need to find a way to get those creative juices flowing again quickly so you can get your stalled project completed and move onto another one.
Some basic steps to take when you hit that proverbial “brick wall” include:
- Considering your principles and values
- Identifying the problem
- Assembling pertinent facts
- Gathering source material
- Looking for different ways to approach the project
- Sleeping on it
- Using a checklist
- Getting feedback
- Teaming up with others
- Considering new ideas
Let’s do a quick recap of each of these steps…
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