What does success mean to you?
Does it mean earning a certain amount of money each year? Or paying down your debt?
For some people, success means working less.
It might mean landing a dream client.
Publishing a book…
Taking a vacation…
Learning a new language…
Any one of these could spell success. Or some combination of the above.
But if you haven’t figured out what success means to you, how can you plan to achieve it?
Even more of a danger… if you haven’t defined your vision of success, you might be striving toward a goal someone else has suggested.
If you haven’t written down what a successful life looks like to you — how you spend your time, the types of projects you work on, how much money you earn, what kinds of relationships you have — then my challenge to you is to do that. It will help you gain clarity on what you want and why. And that will help you move forward toward a life that suits you… rather than suiting someone else.
And if you have defined your vision of success, but it’s been a while since you revisited it, give it a look and make sure it still aligns with your values and goals. If not, adjust it.
Because it’s always easier to arrive at a destination when you know where it is and can plot a course to get there!
New on the Site
Compelling sales copy stems from five key attributes. There’s also a nine-part formula you can follow to increase the persuasiveness of your next sales letter. John Torre shares the details of the formula and how to use it in his latest post.
When you freelance, you’ll face business challenges you may not have encountered before. Fortunately, you can learn from other freelancers who have gone before you. In this article from Rebekah Mays, you’ll find help to overcome the most common obstacles.
Have you defined the purpose of your marketing efforts? Are you establishing your expertise, building a network, or trying to land clients now? Different aims require different approaches. Andrew Murray discusses the importance of marketing with purpose in his most recent Reality Blog.
Mark Your Calendar
This Wednesday (October 14): Do you find yourself scrambling to get things done? Or always feeling like you have more to do than you have time to do it in? If you’re nodding yes, then know that… well, I can relate. Fortunately, I’ve learned some things about getting more done in the time I have to work with. And in this live webinar, I share some of my most effective productivity tips. I hope you’ll join me!
October 19: When it comes to web writing, small things can make a big difference. For example, learning the language of your audience might result in a changed word or two within your copy… but it can make a big impact in how much your readers respond. In this webinar event, Nick Usborne joins us live to share some of his favorite web-writing insights. These are easy to implement and can yield big returns. Details will be posted soon.
October 22: Whether you write editorial content, B2B collateral materials, or full-on sales packages, understanding how to write persuasively can help you succeed in a number of ways. Rebecca Matter joins us live to share how persuasive writing will improve your skills and create new opportunities for you as a web writer. Watch the site for the full details.
Around the Web
In this recent post on AWAI, Jen Phillips April shares her approach to having “the money talk” with B2B clients.
Online events are becoming more pervasive during these strange times. If you’re helping a client with an online event, you can also help them track their success using these six metrics from Marketing Profs.
YouTube is the second most popular site online. Neil Patel shares how to use the site’s analytics to help your videos reach your target audience.
Are you taking full advantage of your social media bio links? Jeff Bullas shows you how it’s done.
That’s all for now. Make it a great week!